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Microsoft Industry Blogs

Decision-based stakeholder mapping: How to influence the people who matter 

In school, CliffsNotes got me through Literature class. I was thankful for the quick “Notes” version to keep all the character relationships straight in the classics from Shakespeare, Marlowe, or Homer. Identifying the key players and their motivations in enterprise decision-making can be just as confusing. Having a short list of the people you need...

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Strategic Storytelling: Make heroes happen  

There’s a reason Hollywood keeps making superhero movies. The good ones not only provide 190-minutes of action-packed adrenaline, they take us through the hero’s transformational journey, a quest everyone can relate to, made larger than life. It’s thrilling. A good story inspires us, and we are left rooting for the hero and wanting to hear...

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