Cath Brands, Author at Microsoft Industry Blogs

Businesswoman brainstorming, reviewing flow chart hanging on brick wall in office

Retail insights pave the way for impactful customer experiences

July 16, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

The retail landscape is constantly changing, with new challenges and opportunities around every corner. One of the opportunistic challenges in retail is digital transformation....

A young woman in front of her clothing boutique

The next generation of luxury retail

June 3, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

The idea of luxury is driven by a fear of missing out. But the nature of luxury is changing, from exclusive, high-end products to a focus on experiences....

How millennials have changed the retail landscape

May 28, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

Retailers targeting millennials have had to rethink everything they know about sales, from leading with experiences to ensuring sustainable business practices....

Frontline worker achieving in retail work space using Surface.

How to empower today’s retail employees

May 13, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

In today’s retail environment, customers want more control of their experience. And who better to provide that experience than well-trained, committed employees?...

Your store is no longer a store, but retail as a service

May 6, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

Think of your retail store not as racks and shelves, maximizing every square inch to hold product after product, but as a service—a way to build an experience....

How consumer goods companies are unlocking the power of data

So how can consumer goods companies unlock their data to deliver more authentic brand experiences, be good for the planet or speed to market?...

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Çağlayan Arkan

General Manager, Manufacturing at Microsoft

thyssenkrupp embraces digital transformation for a better future

Technology is evolving at breakneck speed and many manufacturers are struggling to keep pace. But for companies that fail to innovate quickly, the consequences are dire—they’re putting their survival at risk....

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Kate Johnson

President, Microsoft US

Workforce transformation in the intelligent manufacturing era

Read highlights on how the manufacturing workforce is transforming to adopt new technologies, and skill their workforce....

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Posts by Cath Brands, Industry marketing director – Retail and consumer goods

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