Cath Brands, Author at Microsoft Industry Blogs

Shopper using a cellphone while looking at a price tag

Think outside the retail box (and bag and cart)

August 8, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

In the current “experience economy,” where the most important currency is social currency, the ability to provide an Instagram-worthy experience is priceless. Learn more about how you can reimagine retail, and how technology fits in....

Businesswoman brainstorming, reviewing flow chart hanging on brick wall in office

Retail insights pave the way for impactful customer experiences

July 16, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

The retail landscape is constantly changing, with new challenges and opportunities around every corner. One of the opportunistic challenges in retail is digital transformation....

A young woman in front of her clothing boutique

The next generation of luxury retail

June 3, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

The idea of luxury is driven by a fear of missing out. But the nature of luxury is changing, from exclusive, high-end products to a focus on experiences....

How millennials have changed the retail landscape

May 28, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

Retailers targeting millennials have had to rethink everything they know about sales, from leading with experiences to ensuring sustainable business practices....

Frontline worker achieving in retail work space using Surface.

How to empower today’s retail employees

May 13, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

In today’s retail environment, customers want more control of their experience. And who better to provide that experience than well-trained, committed employees?...

Your store is no longer a store, but retail as a service

May 6, 2019

By Cath BrandsIndustry marketing director – Retail and consumer goods

Think of your retail store not as racks and shelves, maximizing every square inch to hold product after product, but as a service—a way to build an experience....

How manufacturers became world leaders in IoT adoption

This blog is the first in a series highlighting our newest research, IoT Signals. Each week will feature a new top-of-mind topic to provide insights into the current state of IoT adoption across industries, how business leaders can develop their own IoT strategies, and why companies should use IoT to improve service to partners...

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Ami Silverman

CVP of WW Sales, Consumer & Device Sales division

Breaking the paralysis of choice

Do you remember the first time you confronted the paradox of choice? For me, it happened early in my career. I was a sales manager at a well-known retailer and noticed that the more varieties of white shirts we put on display, the longer it took customers to make a buying decision. Instead of a...

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Shelley Bransten

Corporate Vice President, WW Retail & Consumer Goods Industry

How consumer goods companies are unlocking the power of data

So how can consumer goods companies unlock their data to deliver more authentic brand experiences, be good for the planet or speed to market?...

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Posts by Cath Brands, Industry marketing director – Retail and consumer goods

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