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Microsoft Industry Blogs > Cath Brands

Posts by Cath Brands, Industry Marketing Director – Retail and Consumer Goods

Two people shopping together and using cell phone in grocery store market

Winning the modern-day consumer in the world of consumer goods 

  • Author avatar of Cath Brands
    By Cath BrandsIndustry Marketing Director – Retail and Consumer Goods
Eighty percent of consumer goods CEOs think their operating model is at risk.1 Why is that? Simply put, given how fast consumer preferences and the retail landscape are evolving, consumer goods businesses are being challenged to keep pace like never before. Consumer motivations and expectations are rapidly evolving. Good for me and good for the...Read more
Shopper using a cellphone while looking at a price tag

Think outside the retail box (and bag and cart) 

  • Author avatar of Cath Brands
    By Cath BrandsIndustry Marketing Director – Retail and Consumer Goods
In the current “experience economy,” where the most important currency is social currency, the ability to provide an Instagram-worthy experience is priceless. Learn more about how you can reimagine retail, and how technology fits in....Read more