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Colin Masson articles

Colin Masson
Global Industry Marketing Director, Manufacturing
Published 
4 min read

Microsoft Cloud for Manufacturing: Build agile factories of the future 

In today’s fast-paced manufacturing world, the ability to adapt quickly to rapid change is a defining factor between manufacturers that merely survive and those that thrive. As they face ongoing challenges like rising costs, supply chain issues, and skills gaps, many manufacturers are building agile, smart factories to ensure a resilient and sustainable future.
Published 
4 min read

Microsoft Ignite: Top 5 takeaways for manufacturers 

Microsoft Ignite is where we showcase much of our technology innovation, but the technology intensity can be hard to navigate if you are a manufacturing executive trying to zero in on what will help you increase resilience and achieve sustainable growth, or build a hyperconnected business. Below are my top 5 takeaways from Ignite for manufacturers, and links to the most relevant blogs and sessions.
Published 
2 min read

Frontline workers: The heartbeat of the manufacturing industry 

One of the clearest realizations made in the midst of industrial transformation triggered by the COVID-19 pandemic has been that global manufacturing is powered by the frontline workforce. The industry witnessed a sea of change: a significant disruption in terms of business continuity, operational visibility, remote work, employee safety, and the list goes on.