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Colin Masson articles

Colin Masson
Global Industry Marketing Director, Manufacturing
Published 
2 min read

Closing manufacturing’s digital divide with industry cloud 

A few weeks ago I shared our insights on the 5 manufacturing trends driving the need for an industry cloud. However, many have reached out to me to say there’s an even more compelling reason to accelerate digitization of manufacturing data, and digitalization of manufacturing processes. Manufacturing’s growing digital divide According to research conducted by
Published 
5 min read

5 manufacturing trends driving the need for an industry cloud 

2020 has been a year that we will not soon forget, filled with unimaginable change caused by the pandemic. The manufacturing industry witnessed a sea change: a significant disruption in terms of business continuity, operational visibility, remote work, employee safety, and the list goes on. However, businesses have responded and are continually adapting as we
Published 
5 min read

Hannover Messe 2021: What’s next for manufacturing 

Its been a challenging year for manufacturers, but also an exciting one, as they’ve been able to respond and adapt by accelerating their digital transformation journeys—and as you’ll hear from Microsoft leaders, customers, and partners at Hannover Messe 2021: Digital Edition—the benefits of digitalization are no longer questioned, it’s now about accelerating time to value,
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2 min read

Top 5 things to see and do at Hannover Messe Digital Edition 

It’s been two years since we last invited you to join us at Hannover Messe in Germany, where we mingled with 220,000 of our manufacturing colleagues from around the world to share and explore the leadership and innovations on display. Since then we’ve built on our theme of augmenting human intelligence from Hannover Messe 2019, helping manufacturers accelerate their digital
Published 
5 min read

Addressing the skills gap in manufacturing’s new normal 

Can digitization address the manufacturing skills gap and worker safety? Even before the pandemic, manufacturing has been changing so quickly that it can be difficult for your workforce to keep up. In fact, Deloitte and the Manufacturing Institute had estimated that up to 2.4 million US manufacturing jobs could remain unfilled between 2018 and 2028 because of a lack of adequate skills.1  According to a Deloitte