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Kellie Piber articles

Kellie Piber
Kellie Piber
Senior Product Marketing Manager, Business Applications Audience & Ecosystem Team
Published 
2 min read

4 elements of a successful digital transformation 

Eighty-five percent of business leaders feel they must offer digital services or become irrelevant.1 Ninety-one percent see digital transformation as a way of sparking innovation and finding efficiencies.2 While business leaders understand the need to develop a digital transformation strategy, many aren’t sure where to start. A playbook like this one can help. We’ve worked