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Kerry Lebel articles

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Kerry Lebel
Director, Product Marketing, Industry Product Marketing Group
Published 
4 min read

The inside track: the intersection of technology and mobility 

Who doesn’t love the clean lines, the bold curves, the shiny finish of a new car? But just as exciting is what’s going on under the hood. The rise of EVs, cloud-connected technologies to help drivers avoid collisions, communications systems that become as integral to our lives as our phones—it’s all happening. Here. Now. Today. So are cloud-based simulations that
Published 
3 min read

5 strategies to accelerate digital transformation in automotive 

The automotive industry is being reshaped by several forces such as technology changes, customer expectations, and more recently with the unexpected impact of Covid-19. The vehicle is fundamentally changing from purely mechanical engineering into a software-defined connected mobility platform that needs to respond to the rapidly changing priorities of modern vehicle buyers. The rising bar
Published 
5 min read

Partnering with Microsoft to accelerate your future mobility services 

The automotive industry is undergoing digital transformation at an unprecedented rate. The widely acknowledged forces driving this change include new and emerging players in the market that have a strong technology baseline and are growing at an enviable rate. Additionally, new vehicle technologies such as connected vehicle services and Autonomous drive systems are changing the
Published 
2 min read

Microsoft announces official Cloud Computing Sponsor Indy Autonomous Challenge 

Announcing Microsoft as the official Cloud Computing Sponsor of the Indy Autonomous Challenge (IAC). The IAC is a $1.5 million prize competition among universities to program autonomous-modified Dallara IL-15 racecars. Thirty-one teams will compete in the world’s first head-to-head race at speeds of up to 200 mph around the famed Indianapolis Motor Speedway on October