Is your customer journey living up to consumer expectations?
The Intelligent Customer Journey scenario provides retailers with the back-end tools to deliver experiences that delight, inspire, and build loyalty...Read more
Posts by Luke Shave, Global Industry Marketing Lead Cross Industries Initiative
Blog Posts
Capturing brand relevance with audience-first marketing
Ophelia and the CG company she works at leverage a powerful audience analytics solution to discover hidden audience insights....Read more
Integrated Audience Analysis – a Q&A with Affinio CEO Tim Burke
Tim Burke shares his vision for his company, their technology, and how they help boost brand relevance with their audience analysis solution....Read more
Driving brand relevance in the digital era: How Danone succeeded
Danone, a leader in the consumer goods industry, is using cloud-based audience analysis tools to stand out from the crowd and achieve brand relevance....Read more
Can brands stay relevant in today’s attention economy?
Affinio enables marketers to create content that resonates with their audiences and deliver it through channels that they know their audiences will listen to....Read more
Two demand planning tips for retailers to consider for 2018
Learn demand planning tips retailers should incorporate to stay successful in 2018, and how Prevedere’s Demand Planning for consumer goods delivers....Read more
Demand planning in the age of digital transformation
Prevedere’s Demand Planning solution empowers industry leaders to address the challenges associated with traditional demand forecasting....Read more
Four avoidable pricing & promotions execution mistakes
Retailers and brands make 4 avoidable errors when pricing and promoting their products. Read to find out what they are and how Flintfox’s solution can help....Read more
3 common pricing and promotion challenges and how to solve them
Many retailers and CPG brands face disparate and slow processes, inaccurate pricing, and a lack of organizational insight. Microsoft and Flintfox can help....Read more
A new approach to pricing and trade promotions
Learn how the Flintfox Pricing and Promotion Execution solution on Microsoft AppSource provides the real-time pricing visibility and control retailers & brands need....Read more
Unlocking the power of Inventory Optimization with the intelligent cloud
Make every SKU count. Learn how you can harness granular insight to drive business value with the Inventory Optimization solution from Microsoft and Neal Analytics....Read more
The top five inefficiencies of traditional retail execution
How consumer goods brands can transform the top 5 inefficiencies of traditional retail execution into operational advantages with Microsoft and AFS....Read more