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Microsoft Industry Blogs > Shanthi Rajagopalan

Posts by Shanthi Rajagopalan, Sr. Director, Strategic Planning, Worldwide Retail and Consumer Goods

grassy hills and bushes

Top 7 sustainability initiatives for Retail and Consumer Goods organizations 

We all want to be more sustainable in our day-to-day lives, as consumers and businesses. In fact, I typically consider a new brand or product specifically because of its sustainability practices. And I know I’m not alone. Many of my friends and colleagues share that they like to learn about a brand’s sustainability practices before...Read more
person in a clothing store looking at a tablet

3 ways to accelerate your ‘buy online, pick up in-store’ evolution 

The retail landscape has changed dramatically as the COVID-19 pandemic has forced store closures and brought about new consumer needs. Both online purchases, as well as requests to pick up purchases in-store (BOPIS), have experienced high growth rates from February 2020 to April 2020. And the Forrester Q1 2020 Omnichannel Panel Survey recently revealed that...Read more