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Microsoft Industry Blogs


How data is transforming the automotive retail experience 

Driving is data. By 2030, virtually all new cars will be connected devices, datacenters on wheels. For drivers, those lights and gauges on the dashboard, images on the screen, and cameras mean it’s safer and more efficient than ever to get around the block or across the country. Cars do just about everything these days...Read more

Microsoft automotive momentum: looking forward, back, and beyond 

As I reflect on our customers’ and partners’ achievements in such trying times, their successes and innovations inspire me. Looking ahead, I’m both optimistic and excited as the industry continues its forward momentum. I’d like to highlight a few recent examples of our collaboration with leaders in the industry. In January, General Motors and Cruise...Read more

Resilient operations fuels the future of mobility 

Through its four-decade partnership with leaders in the automotive industry, there’s one core learning that Microsoft continues to see: with challenge comes increased opportunity for innovation. For vehicle makers, this has meant turning the business model upside down, redefining an industry, and working at a blistering pace transforming from traditional manufacturers to mobility service providers....Read more

Bringing agility and alignment into engineering 

Think of an automotive manufacturer and you might picture huge factories, large production lines, robotic assembly, and innumerable mechanical parts. But it’s what lies underneath all these things that’s driving the future of automotive and mobility and the companies behind it: software. As the mobility industry and its customer needs evolve, automotive companies have been...Read more

The inside track: the intersection of technology and mobility 

Who doesn’t love the clean lines, the bold curves, the shiny finish of a new car? But just as exciting is what’s going on under the hood. The rise of EVs, cloud-connected technologies to help drivers avoid collisions, communications systems that become as integral to our lives as our phones—it’s all happening. Here. Now. Today. So are cloud-based simulations that...Read more

5 strategies to accelerate digital transformation in automotive 

The automotive industry is being reshaped by several forces such as technology changes, customer expectations, and more recently with the unexpected impact of Covid-19. The vehicle is fundamentally changing from purely mechanical engineering into a software-defined connected mobility platform that needs to respond to the rapidly changing priorities of modern vehicle buyers. The rising bar...Read more

Partnering with Microsoft to accelerate your future mobility services 

The automotive industry is undergoing digital transformation at an unprecedented rate. The widely acknowledged forces driving this change include new and emerging players in the market that have a strong technology baseline and are growing at an enviable rate. Additionally, new vehicle technologies such as connected vehicle services and Autonomous drive systems are changing the...Read more

How OEMs are adapting with intelligent supply chains 

In the past few months, Covid-19 has disrupted the automotive industry. Automotive original equipment manufacturers (OEMs) have paused production sending financial shockwaves through supply chains. Governments have required non-essential workers to stay at home. Around the world, people have deferred plans to buy new vehicles. Oil prices have dropped changing the profitability model for electric...Read more

Harnessing the power of connected vehicles to transform mobility 

New trends in the automotive industry are rapidly increasing the capabilities of connected vehicles. Automakers are gaining in-house data management capabilities through partnerships with hyperscale cloud platforms like Microsoft Azure. With artificial intelligence (AI) and machine learning, they can seamlessly mine vast amounts of data to gain insights to enhance the rider experience. This is...Read more

Microsoft announces official Cloud Computing Sponsor Indy Autonomous Challenge 

Announcing Microsoft as the official Cloud Computing Sponsor of the Indy Autonomous Challenge (IAC). The IAC is a $1.5 million prize competition among universities to program autonomous-modified Dallara IL-15 racecars. Thirty-one teams will compete in the world’s first head-to-head race at speeds of up to 200 mph around the famed Indianapolis Motor Speedway on October...Read more

The automotive industry in the time of COVID-19 

COVID-19 has impacted our lives in ways many of us could not have imagined. From how we interact with our friends and family to working from home and so much more. For me personally, juggling the complexity of remote work, the immense disruption, and ever-changing priorities and precautions have been a daily learning and growth...Read more

6 smart mobility solutions that are helping to reduce traffic congestion 

Traffic congestion is a problem in cities all over the world. The U.N. Department of Economic and Social Affairs states that 68 percent of the world’s population will live in cities over the coming decades up from 55 percent today.1 As cities grow, congestion will get worse. In Moscow, Russia, the average driver spends 210...Read more