Microsoft Automotive News | September 2020


Ein Auto auf einer digitalen Straße
Coming off last month’s Microsoft Inspire event, we continue to be excited about our automotive customers’ and partners’ advancements in areas such as automated driving, resilient supply chains, and new mobility services. This year, our automotive partner of the year winner is Blue Yonder. We are proud of their efforts to bring their data intelligence platform on Azure with solutions that shift an automotive customer’s ability to differentiate their business through visibility, speed, and automation. We also want to extend our congratulations to finalists Ericsson, Linker Networks, and Technosoft Corporation.

We also applaud those businesses that are working hard to find new avenues to enhance global sustainability and increase vehicle safety. For example, Mercedes-Benz AG recently joined Microsoft and several companies in support of the NetZero effort, which seeks to eliminate emissions by 2050. We also see incredible innovations occurring despite the business challenges created by the current pandemic. In this article from The Record, we discuss the ways automotive companies are adapting at exceptional speed. This Cloud Wars article also highlights the industry’s transformation process and how Microsoft aligns to support our customers and partners.

Two important themes emerge in the automotive industry today. First, many businesses are pivoting from their legacy business models to become mobility service providers. Big data and fast, global connectivity open the door for all-new applications and additional revenue streams. Secondly, automotive companies seek new ways to drive efficiency and reduce costs, especially in these unprecedented times. Migration to integrated cloud services offers customers the flexible, scalable, and cost-effective infrastructure and productivity needed to advance their business.

Today, we continue seeing three phases that automotive companies face as they chart a course for the future. The first phase is respond, and here, investments enabling increased productivity are critical. The second phase is recover. As companies re-open, they must prioritize employee safety while focusing on business continuity. The final phase is reimagine. We have many examples of companies embracing digital transformation as they adapt to changes in the auto industry. Those advancements lead to new revenue streams from emerging mobility services, vehicle design innovations, better customer experiences, and much more.

Thank you for the opportunity to help automotive companies bring their ideas to fruition. It’s our goal to be a partner you can trust to enhance your operational resiliency and business continuity.

Below you will find more news and resources, so I invite you to read on.


Sanjay Ravi, Microsoft Automotive

Microsoft Inspire

Illustration der Inspire 2020 As in past years, I walked away from Inspire inspired myself! Thank you to our partners for joining us virtually and for sharing stories about your latest innovations for smarter supply chains, mobility services, autonomous driving, and much more. If you weren’t able to join us this year, be sure to check out the replays available on the Microsoft Inspire website, including an Automotive overview session, an Ask the Expert discussion, and a presentation about how Microsoft solutions enable digital transformation.

Inspire 2020 Awards – Automotive Partners of the Year

Logo BlueYonder Congratulations to Blue Yonder for winning both the Global Automotive and Global Retail 2020 Microsoft Partner of the Year Awards. Especially now, as we face the challenges of COVID-19, insights that make business operations more resilient, and managing continuity, are critical. Blue Yonder’s Luminate Platform, a digital fulfillment supply chain platform, is powered by Microsoft Azure. Luminate Platform combines rich internal and external data from across a customer’s digital supply chain assets to allow for smarter, more actionable AI and ML-based business decisions.
Logo Eriscsson


Ericsson’s Connected Vehicle Cloud allows automakers to deploy and scale global vehicle services such as fleet management, connected safety services, wireless updates, and much more.

Logo Technosoft Corporation


Technosoft’s Automotive CRM is a customer relationship management system that helps auto importers and distributors to streamline pipeline management and improve customer satisfaction.

Logo Linker Networks


To build smarter and safer self-driving vehicles, Linker Networks is using AI to teach other AI systems how to “see” objects and identify the path of nearby autonomous vehicles. Their efforts will lead to a safer experience for drivers and passengers.

In the News

Illustration von Wolken und Blitzen. Find out why CloudWars suggests “Microsoft Is Helping Drive Biggest Transformation in Automotive History” in this interview with Sanjay Ravi.
Illustration von einem Menschen vor einer geschützten Stadt die von großen Viren angegriffen wird. In this issue of The Record, we have the opportunity to discuss the ways the automotive industry innovates while navigating the COVID-19 crisis.
Logo Brightstone Microsoft and Bridgestone have teamed up to develop a tire damage monitoring system that can identify tire damage in real-time and uses algorithms to detect events that affect the tire’s surface.
Ein digitales Armaturenbrett im Auto Kerry Lebel’s blog describes the opportunities in the automotive space and Microsoft’s goals for enabling the auto industry with a platform upon which they can innovate.
Logo Upstream UpstreamAuto collaborates with Microsoft to deliver a secured connected vehicle solution.
Logo Volvo See how Volvo’s digital transformation – including Microsoft 365 – helps employees collaborate on innovative vehicle designs and more.
Ein Auto fährt auf einer Straße. Vogelperspektivenansicht. Several companies, including Mercedes-Benz AG, embraced the NetZero effort to eliminate emissions by 2050.
Ein SUV Find out how Microsoft and Human Horizons are working to create onboard AI assistance for smart electric vehicles.
Eine Lagerhalle von Bosch Bosch expands energy efficiency offerings with a connected building solution using Azure Digital Twins.

On the Horizon

Illustration der Ignite 2020

Microsoft Ignite

September 22-24, 2020

Microsoft Ignite will be launched as a complimentary digital event experience this September. Join us to learn innovative ways to build solutions, migrate and manage your infrastructure, and connect with Microsoft experts and other technology professionals from around the globe.

Sign up for updates

Ein Auto mit CAD Daten.

New Webcast Series for the Automotive and Manufacturing Industry

September 15, 2020

The German Industry team will launch a new webinar series for the manufacturing and automotive industry, Microsoft Innovation Talk.

Learn more and register here

(Note: The web page is in German, however readers can choose language options in the browser)

  • September 15: Prof. Dr. Stefan Bratzel, Director of the Center of Automotive Management (CAM), with insights on the mobility of the future
  • September 29: Use Case with AI at Volkswagen AG
  • October 6: The bot-based employee assistant from Porsche, which also supported the company in the Corona crisis