Microsoft Automotive News | March 2021

Ein Auto auf einer digitalen Straße

We are off to a remarkable date – the anniversary of the first shutdown throughout our industry. Given this special date, it’s great to see our industry recovering faster than expected. The past 12 months delivered a wave of innovation across the automotive industry, as highlighted in Judson Althoff’s recent blog, referencing customers such as Faurecia, ZF, Bosch, Volkswagen, CNHi, Wayve, and Cox Automotive. It’s great to see our industry recovering faster than expected. I want to thank everyone for coming together and showing incredible resiliency despite the challenges of the pandemic.
This month, Bosch announced its efforts with Microsoft to develop a software-defines vehicle platform on Azure to connect vehicles to the cloud seamlessly. The new platform will incorporate existing software modules from Bosch and enable the software to be developed and downloaded to the control units and vehicle computers.
Also this month, we announced the extension of Microsoft’s partnership with Volkswagen AG to build a cloud-based Automated Driving Platform (ADP) on Azure and leverage its compute and data capabilities to deliver automated driving experiences even faster at global scale.
We’ve seen other exciting customer momentum too. ZF announced that it selected Microsoft and PwC Germany as its strategic partners to build ZF’s digital manufacturing platform. The project enables ZF to reduce conversion costs, improve inventory, performance, and quality, and make their workforce more efficient.
I would encourage you to read our blog for more details about these stories and much more.
The start of the year was also filled with multiple industry events. At Automotive World Japan, we presented a keynote with Volkswagen AG’s Automotive Cloud CTO, Zoran Lazovski, on how Microsoft is partnering with the Automotive industry to accelerate digital transformation in a world increasingly enabled by software. At CES, Heiko Huettel, Microsoft’s head of automotive for EMEA, joined a virtual media panel “Digital Difference in Urban Mobility.” Together with UMI, Volkswagen’s car-sharing division, Municipality of Milan, the software subsidiary of Robert Bosch GmbH and Transport for London, Microsoft discussed how data is moving us in new ways and how digitization is transforming city mobility, impacting livelihoods, and more.
Looking ahead, we are more optimistic than ever about the industry’s future. Our team at Microsoft is eager to continue our journey to support our customers and partners with their digital transformations, and continue to be a partner to our industry.

The Microsoft Automotive Industry Team


Auto mit Hologrammen im Hintergrund
Bosch teams up with Microsoft to develop software-defined vehicle platform for seamless integration between cars and cloud

Bosch and Microsoft announced their plans to develop a software platform to seamlessly connect cars to the cloud. The collaboration will simplify and accelerate the development and deployment of vehicle software throughout a car’s lifetime. For more details, read the press release about Bosch teaming up with Microsoft

Frau sitzt im auto mit Laptop auf dem Schoß
Volkswagen Group teams up with Microsoft to accelerate the development of automated driving

The extension of the partnership will help Volkswagen AG enhance their transformation as a digital mobility provider and accelerate the development of automated driving functions to bring new driving experiences to the Group’s cars even faster. Find out more in the press release about Volkswagen Group teaming up with Microsoft

Stadt Panorama
Urban Mobility: The right offering for everyone

What comes to mind when you think of German cities? Probably: lots of cars. How can people’s different mobility needs be fulfilled in the future? Learn more about creative concepts that put people at the center in this news article about Urban Mobility, including a podcast “What Germany can learn from Asia”.

racing car
Behind the scenes: Mercedes-Benz Virtual Remote Support system

Due to social distancing requirements at dealer service centers, Mercedes-Benz needed to quickly help technicians master complex maintenance procedures, while eliminating travel and onsite visits. They developed the first ever mixed reality automotive maintenance support system. Read the blogpost about Mercedes-Benz Virtual Remote Support system here

Person bedient Handy im Supermarkt
ZF chooses Microsoft and PwC Germany as their strategic partners to build ZF’s Digital Manufacturing Platform

The three companies combine their strengths and experience to translate complex technical information into valuable business insights. Learn more about ZF’s Digital Manufacturing Platform

Hologramm Auto
Whitepaper: Cost savings for automotive suppliers

Covid-19 + CASE = immense cost pressure for the industry and especially for automotive suppliers. Read about real-world examples of how companies in the automotive sector are using cloud migration to reduce IT costs quickly. Learn more about Cost savings for automotive suppliers.  

Customer and Partner Spotlight

Self-driving Car
Bertrandt’s HARRI is a self- driving success, thanks to Microsoft Azure

In under two and a half years, the Bertrandt Group’s experts developed the HARRI self-driving technology platform – a vehicle that can drive autonomously within a clearly defined scenario. Read more about Bertrandt’s HARRI is a self-driving success

Cloud Server
Faurecia accelerates its transition to a fully cloud-based IT infrastructure

The first step in the partnership process with Microsoft is transitioning its workforce to Microsoft Office 365. Find out more about Faurecia and its cloud-based IT infrastructure.  

racing car
Driverless racecars? The Indy Autonomous Challenge

Microsoft helps sponsor a $1.5 million university prize competition to win the world’s first head-to-head, high-speed autonomous race at the famed Indianapolis motor speedway. Learn more about driverless racecars.  

Logo Skoda
ŠKODA AUTO speeds up its digital transformation with AccelerateIT and Microsoft

ŠKODA AUTO’s digital transformation gains momentum with the new strategic program, AccelerateIT. Microsoft is instructing and certifying employees for work with the Azure cloud platform, data, and AI. Read more about ŠKODA’s digital transformation.  

Volkswagen Auto bei Nacht
WeShare: Volkswagen subsidiary UMI develops urban mobility with cloud services and AI

UMI Urban Mobility International GmbH, a Volkswagen subsidiary, manages the growing number of users, subscriptions, and customer inquiries without a local IT infrastructure. Instead, the startup relies on Microsoft cloud and platform services. Read the story UMI developing urban mobility with cloud services here.  

racing car
Hendrick Motorsports stays a lap ahead of competition with Simcenter STAR-CCM+ and Microsoft Azure solution

Auto racing is a sport in which the slightest adjustment to a design can translate into an enormous difference. Read more about Hendrick’s approach.  

Automotive Articles from the Record

Auto interior mit Holgram Ansichten
Developing the driverless future

The long-held goal of autonomous mobility is coming into sight for the automotive industry but will require a dramatic shift in the way companies think about vehicle design. Read more about the driverless future

Zwei Männer arbeiten in einer werkstatt
The new automotive reality

Microsoft HoloLens is enabling automotive companies to manage the move towards increasingly complex connected and electric vehicles. Find out more about new automotive reality.

Heiko Huettel
The software-defined vehicle

Alex Smith spoke to Heiko Huettel, Microsoft’s head of automotive for EMEA, about the trends and technology transforming the forefront of vehicle innovation. Read the article with Heiko Huettel here.  

Marek Jersak und Matthias Bauhammer
Driving autonomous mobility transformation

DXC Luxoft’s Marek Jersak and Matthias Bauhammer discuss building, validating, and integrating the autonomous driver into the car. Read more about autonomous mobility transformation.  

Ronny Kraehe und Ferdinand Arndt
Developing connected vehicle services

Ronny Kraehe and Ferdinand Arndt from DXC Luxoft explain why automakers must bridge the gap between software and vehicle design. Read more about connected vehicle services.  

Zwei Männer tragen eine HoloLens Brille und sehen auf ein virtuelles Auto
Creating a new reality with HoloLens

Mixed reality solutions can bring substantial business benefits to manufacturing and engineering organizations. Read more about new reality with HoloLens.  

Industry Events and Webinars

Roter Sportwagen mit geöffneten Türen
CES: “The Future of Mobility Services” panel discussion

At CES 2021, Sanjay Ravi spoke alongside Accenture’s Axel Schmidt, Emily Weiss, Brian Irwin, and Fiat Chrysler Automobile’s Mamatha Chamarthi for a “Future of Mobility Services” on-demand session. The group discussed how smart, connected technologies transform the automotive industry and why collaboration is needed now more than ever. Watch the replay from CES 2021.

Sanjay Ravi und Zoran Lazovski
Automotive World “Enabling Automotive & Mobility Transformation”

In this session, Sanjay Ravi and Volkswagen’s Zoran Lazovski talk about the future of automotive and mobility enabled by software. They also touch on the importance of digital transformation in the automotive industry and how they innovate together. Find out more about Automotive & Mobility Transformation.  

Flow in verschiedenen Farben
dSPACE digital conference: “Accelerate Autonomous Driving Development with Microsoft Azure”

Given the complexity of advancing driverless vehicles, the automotive ecosystem is looking to the cloud to scale autonomous engineering and innovation programs. Learn how Microsoft and its partner ecosystem help the industry accelerate autonomous vehicle development by leveraging intelligent cloud and edge solutions. Watch the replay from dSPACE digital conference here.  

Kristinn Johannsson und John Reed
Reuters Automotive Workshop: “How to refresh customer engagement while retaining flexibility to drive evolving business models”

Annata’s Kristinn Johannsson and Microsoft’s John Reed shared insights and best practices on how to move from legacy systems to the new paradigm — powered by Microsoft’s cloud enabled technologies unified with Annata’s automotive industry expertise and knowledge. Watch the presentation from Reuters Automotive Workshop here.