Microsoft Automotive News | March 2021
We are off to a remarkable date – the anniversary of the first shutdown throughout our industry. Given this special date, it’s great to see our industry recovering faster than expected. The past 12 months delivered a wave of innovation across the automotive industry, as highlighted in Judson Althoff’s recent blog, referencing customers such as Faurecia, ZF, Bosch, Volkswagen, CNHi, Wayve, and Cox Automotive. It’s great to see our industry recovering faster than expected. I want to thank everyone for coming together and showing incredible resiliency despite the challenges of the pandemic.
The Microsoft Automotive Industry Team
Bosch teams up with Microsoft to develop software-defined vehicle platform for seamless integration between cars and cloud
Bosch and Microsoft announced their plans to develop a software platform to seamlessly connect cars to the cloud. The collaboration will simplify and accelerate the development and deployment of vehicle software throughout a car’s lifetime. For more details, read the press release about Bosch teaming up with Microsoft.
Volkswagen Group teams up with Microsoft to accelerate the development of automated driving
The extension of the partnership will help Volkswagen AG enhance their transformation as a digital mobility provider and accelerate the development of automated driving functions to bring new driving experiences to the Group’s cars even faster. Find out more in the press release about Volkswagen Group teaming up with Microsoft.
Urban Mobility: The right offering for everyone
What comes to mind when you think of German cities? Probably: lots of cars. How can people’s different mobility needs be fulfilled in the future? Learn more about creative concepts that put people at the center in this news article about Urban Mobility, including a podcast “What Germany can learn from Asia”.
Behind the scenes: Mercedes-Benz Virtual Remote Support system
Due to social distancing requirements at dealer service centers, Mercedes-Benz needed to quickly help technicians master complex maintenance procedures, while eliminating travel and onsite visits. They developed the first ever mixed reality automotive maintenance support system. Read the blogpost about Mercedes-Benz Virtual Remote Support system here.
ZF chooses Microsoft and PwC Germany as their strategic partners to build ZF’s Digital Manufacturing Platform
The three companies combine their strengths and experience to translate complex technical information into valuable business insights. Learn more about ZF’s Digital Manufacturing Platform.
Whitepaper: Cost savings for automotive suppliers
Covid-19 + CASE = immense cost pressure for the industry and especially for automotive suppliers. Read about real-world examples of how companies in the automotive sector are using cloud migration to reduce IT costs quickly. Learn more about Cost savings for automotive suppliers.
Customer and Partner Spotlight
Bertrandt’s HARRI is a self- driving success, thanks to Microsoft Azure
In under two and a half years, the Bertrandt Group’s experts developed the HARRI self-driving technology platform – a vehicle that can drive autonomously within a clearly defined scenario. Read more about Bertrandt’s HARRI is a self-driving success.
Faurecia accelerates its transition to a fully cloud-based IT infrastructure
The first step in the partnership process with Microsoft is transitioning its workforce to Microsoft Office 365. Find out more about Faurecia and its cloud-based IT infrastructure.
Driverless racecars? The Indy Autonomous Challenge
Microsoft helps sponsor a $1.5 million university prize competition to win the world’s first head-to-head, high-speed autonomous race at the famed Indianapolis motor speedway. Learn more about driverless racecars.
ŠKODA AUTO speeds up its digital transformation with AccelerateIT and Microsoft
ŠKODA AUTO’s digital transformation gains momentum with the new strategic program, AccelerateIT. Microsoft is instructing and certifying employees for work with the Azure cloud platform, data, and AI. Read more about ŠKODA’s digital transformation.
WeShare: Volkswagen subsidiary UMI develops urban mobility with cloud services and AI
UMI Urban Mobility International GmbH, a Volkswagen subsidiary, manages the growing number of users, subscriptions, and customer inquiries without a local IT infrastructure. Instead, the startup relies on Microsoft cloud and platform services. Read the story UMI developing urban mobility with cloud services here.
Hendrick Motorsports stays a lap ahead of competition with Simcenter STAR-CCM+ and Microsoft Azure solution
Auto racing is a sport in which the slightest adjustment to a design can translate into an enormous difference. Read more about Hendrick’s approach.
Automotive Articles from the Record
Developing the driverless future
The long-held goal of autonomous mobility is coming into sight for the automotive industry but will require a dramatic shift in the way companies think about vehicle design. Read more about the driverless future.
The new automotive reality
Microsoft HoloLens is enabling automotive companies to manage the move towards increasingly complex connected and electric vehicles. Find out more about new automotive reality.
The software-defined vehicle
Alex Smith spoke to Heiko Huettel, Microsoft’s head of automotive for EMEA, about the trends and technology transforming the forefront of vehicle innovation. Read the article with Heiko Huettel here.
Driving autonomous mobility transformation
DXC Luxoft’s Marek Jersak and Matthias Bauhammer discuss building, validating, and integrating the autonomous driver into the car. Read more about autonomous mobility transformation.
Developing connected vehicle services
Ronny Kraehe and Ferdinand Arndt from DXC Luxoft explain why automakers must bridge the gap between software and vehicle design. Read more about connected vehicle services.
Creating a new reality with HoloLens
Mixed reality solutions can bring substantial business benefits to manufacturing and engineering organizations. Read more about new reality with HoloLens.
Industry Events and Webinars
CES: “The Future of Mobility Services” panel discussion
At CES 2021, Sanjay Ravi spoke alongside Accenture’s Axel Schmidt, Emily Weiss, Brian Irwin, and Fiat Chrysler Automobile’s Mamatha Chamarthi for a “Future of Mobility Services” on-demand session. The group discussed how smart, connected technologies transform the automotive industry and why collaboration is needed now more than ever. Watch the replay from CES 2021.
Automotive World “Enabling Automotive & Mobility Transformation”
In this session, Sanjay Ravi and Volkswagen’s Zoran Lazovski talk about the future of automotive and mobility enabled by software. They also touch on the importance of digital transformation in the automotive industry and how they innovate together. Find out more about Automotive & Mobility Transformation.
dSPACE digital conference: “Accelerate Autonomous Driving Development with Microsoft Azure”
Given the complexity of advancing driverless vehicles, the automotive ecosystem is looking to the cloud to scale autonomous engineering and innovation programs. Learn how Microsoft and its partner ecosystem help the industry accelerate autonomous vehicle development by leveraging intelligent cloud and edge solutions. Watch the replay from dSPACE digital conference here.
Reuters Automotive Workshop: “How to refresh customer engagement while retaining flexibility to drive evolving business models”
Annata’s Kristinn Johannsson and Microsoft’s John Reed shared insights and best practices on how to move from legacy systems to the new paradigm — powered by Microsoft’s cloud enabled technologies unified with Annata’s automotive industry expertise and knowledge. Watch the presentation from Reuters Automotive Workshop here.