Microsoft Automotive News | June 2021

Ein Auto auf einer digitalen Straße

The automotive sector was one of several industries featured in a recent Economist Intelligence Unit (EIU) study sponsored by Microsoft. The report consolidated data from a global survey of 800 senior business executives and senior-level government employees, spanning eight industries. We invite you to read the full report, as well as our automotive summary blog, which shares four ways digital innovation is moving the automotive industry forward from the pandemic:

  1. If digital leads in automotive, improved sustainability follows. Forty-one percent of automotive respondents say it’s the area where digital transformation in their industry could have the most significant positive impact.
  2. Software defines the next-generation vehicle—and the customer and employee experience. Companies are now hiring software engineers at a higher rate than even mechanical engineers.
  3. Skilling from within creates an opportunity for automotive. The automotive industry is constantly positioning and recruiting for top talent and finding new ways to reskill its existing workforce.
  4. Digital investment translates to greater agility, increased momentum, and a high return.

Last month, we kicked off the April 22-May 20 Automotive News Congress Conversations as a co-lead sponsor along with PwC. The webinars feature automotive industry leaders sharing their insights on the impacts of globalism, electrification, and consumerism in today’s world – and the new business opportunities they create. The first webinar featured Ford CEO Jim Farley and Carvana CEO Ernie Garcia, who discussed the evolution of consumers’ digital experience use cases. We also had the opportunity to discuss how Microsoft is helping our customers deliver superior customer experiences and drive innovation with intelligent cloud and edge solutions, AI, quantum computing, and mixed reality. Subsequent sessions covered electrification, software 2.0, supply chain resilience, and the evolving mobility ecosystem. We encourage you to register and check out the on-demand sessions.
As we talk about innovation, it was great to see automotive customers highlighted in Microsoft EVP Judson Althoff’s recent blog titled, “How Microsoft cloud technology and co-innovation approach are driving business value for customers across industry.” While the blog touches on many sectors, Judson mentioned automotive companies like BMW, GM, Cruise, and Volkswagen, who see Microsoft as a trusted partner. It’s also exciting to see continued innovation with other companies. For example, Bosch forges ahead in the software-defined vehicles space, and Amadeus pursues unique customer experiences in the travel industry. These companies and others remain focused on developing capabilities that increase safety, reduce environmental impact, and increase productivity while on the go. We’re excited to be part of their journey.
It’s an exciting time for our industry. Thank you for the opportunity to partner with you and help bring your next-generation innovations to fruition!
Best regards,
Sanjay Ravi
GM, Automotive, Mobility & Transportation


Industry Insights

How Microsoft cloud technology drives business value

In this blog, Judson Althoff, EVP, Worldwide Commercial business, discusses how Microsoft cloud technology and co-innovation approach are driving business value for customers across industry. Find out how companies like GM, Cruise, BMW, and Volkswagen benefit from Microsoft solutions today. 

Toyota simplifies complex repairs and accelerates training with mixed reality on HoloLens 2

Toyota set out to provide innovative training, repair support, and advanced visualizations to its dealership service technicians. Find out how HoloLens 2 helps improve, accelerate, and transform existing vehicle service. 

Cruise’s autonomous vehicles selected by Dubai

Dubai chose Cruise to offer ride hailing services and self-driving taxis in their region. In 2023, the fleet will roll out starting with a few autonomous shuttles, and expand to a fleet of up to 4,000 Cruise Origin vehicles. Read more about their plans in Forbes.

Toyota Material Handing India uses Microsoft Dynamics 365 to optimize operations

TMHIN trades, services, and rents handling equipment, parts, and accessories under several brands. TMHIN chose on Microsoft Dynamics 365 for a consolidated, precise, and real-time view of the business. Read more

Amadeus-Microsoft strategic partnership: A conversation with Luis Maroto and Satya Nadella

Luis Maroto, President and CEO, Amadeus and Microsoft CEO Satya Nadella talk about a partnership bringing innovative cloud based solutions enabling new and better, frictionless travel experiences, and how our customers will benefit from Amadeus and Microsoft working together. Watch the video here

Digital vision: DHL’s Supply chain in a minute

DHL is taking this data-focused approach even further—developing a digital supply chain model that translates physical assets into digital information. The goal? To create a plug-and-play, fully digital warehouse that can be implemented across their global operations. Read the story and watch the video.

The Transformation Imperative: Digital Drivers in the COVID-19 Pandemic

The Economist Intelligence Unit (EIU) released the findings from a body of research commissioned by Microsoft that explores how COVID-19 has impacted the ways industry leaders view technology as a catalyst for change, amid the pandemic and as we look forward. Find more related content here and read our blog with insights focused on the automotive industry here.

Digital transformation is no longer just a competitive edge, but critical for business resilience

In this blog, Microsoft CVP Deb Cupp reflects on the findings of the EIU report and the positive impacts of digital transformation in industry. In this piece, she discusses topics like balancing in-person and remote teams, the need for cross-team collaboration, and how digitally prepared organizations had an advantage in navigating the challenges presented by the pandemic.

The Transformation Imperative: Sustainable Mobility for All

In this automotive industry focused portion of the EIU report, respondents view climate change as a top benefit of auto industry digital transformation. Many also saw an increased pace of technology adoption during the pandemic, looking to automation to aid in recovery and fill workforce and skills gaps. Read more and download the report here.

The Record: The promise of IoT in auto diagnostics

This piece features perspective from CraneMorley’s James Heideman and Thomas Pratt discuss ways Microsoft HoloLens and IoTc an help vehicle technicians perform complex maintenance procedures. Find out more.

The Record: The future of diagnostics

In this article, DXC Luxoft’s Luz Mauch and Microsoft’s Sanjay Ravi discuss the industry’s need for more advanced diagnostics capabilities to keep pace with increasingly complex in-vehicle software. Read how mechanics may find support from AI to accelerate future diagnostics procedures.

The Record: Driving automotive productivity

Author Alex Smith speaks with Microsoft’s Juergen Imhoff about how automotive organizations empowered with Microsoft solutions can accelerate successful digital transformations. Learn how handling an ever-increasing volume of data can help companies improve.

Grab: AI for Everyone

For super-app innovator Grab, AI is everywhere and for everyone. From tech and engineering employees, data scientists to drivers, Grab is partnering with Microsoft to equip their people with AI tools and training to enhance how they perform their roles. Read more and watch the video here.

ZF accelerates workplace transformation with Microsoft 365

ZF Group is on the road to digitization to meet the demands for e-mobility solutions in the auto and commercial vehicle sector. It needed to improve collaboration across multiple divisions and geographies so it standardized on Microsoft 365.

ZF deploys full productivity package with Microsoft Power Platform and Dataverse for Teams

ZF enabled employees to take advantage of Microsoft Dataverse for Teams, along with low-code development tools in Microsoft Power Platform, to publish new apps that automate processes and analyze data within Teams. These tools solve business problems rapidly and without the involvement of IT, saving time and money.

Events and Webinars

Automotive News Congress Conversations

April 22-May 20

Join these webinars to learn more about anticipated trends in an environment of continued uncertainty. Topics include: 

  • The Changing Consumer
  • Vehicles as Software 2.0: Reinventing the Industry
  • The Path Forward for EVs: Commercialization and Industrialization
  • Partnerships & Collaboration
  • Supply Chain Resilience: Replacing Complexity with Actionable Intel
  • Innovation ‘X’: Evolving the Mobility Ecosystem

Microsoft Auto Industry Digital Forum: The role of data, AI and standards in automotive retail innovation

On-demand webinar

TJoin Microsoft’s John Reed, Global Solutions Leader, Automotive, Mobility and Transportation, and other industry experts as they talk about how Data, AI and standards inform your business strategy. Register for the Forum here.  

5G Convergence with the Software Defined Vehicle

May 20, 2021

Join Microsoft’s Raj Paul and industry experts from AT&T, GSMA, Panasonic, and Sibros for a discussion on how 5G and the software defined vehicle are intersecting to create new opportunities for unlocking the next generation of connected vehicle offerings. Register here.  

What is Next for the Automotive OEMs and Dealers

May 20, 2021

The automotive industry is at a crossroads. Caught between rapidly changing technologies, a global pandemic and evolving customer demands, OEMs and dealerships are struggling to navigate in an uncertain world – especially around questions of digital customer experience. In this expert talk, learn more from speakers including Microsoft’s Stefan André Raschke.  

Ricardo Mobility Summit 2021: Convergence

April 22, 2021

Thought leaders from across the transportation industry joined Ricardo to discuss how the environment, electrification, autonomy, digitization, software and other factors are converging to define the future of mobility. Speakers included Ford Motor Company CTO Ken Washington, Microsoft VP Ulrich Homann and Toyota Motor North America Group VP, Advanced Mobility R&D Monte Kaehr. Watch the replay.  


April 14, 2021

How can digital leaders navigate through such disruptive times? Satya Nadella and Volkmar Denner, CEO of Bosch – along with Ulrich Homann (Corporate VP Cloud and AI, Microsoft), Christoph Hartung (President and CEO, ETAS) and Katja Laurischkat (VP, Bosch Center for Artificial Intelligence (BCAI) – discussed AIoT as the foundation for smart, connected products. Find out more here.  

SAE WCX World Congress Experience Digital Summit

April 13-15, 2021

The event focused on mobility’s biggest hurdles like developmental timelines for autonomous vehicles and new technologies to global supply chain constraints impacting the automotive industry. Sessions and panel discussions included insights from many industry leaders including Microsoft’s Heiko Huettel. Register here to watch the replays

Hannover Messe Webinar

April 12-16, 2021

In this streamed event series, Hannover Messe offers perspective an multiple topics. Sessions covered topics like how cloud-based AI can improve sustainability, and how Dynamics 365 Supply Chain Management can help organizations improve throughput, quality, and uptime. Watch the webinars here


April 7-9, 2021

At the 22nd International Symposium on Quality Electronic Design (ISQED’21) a group of industry experts shared their perspectives on the industry, focusing on security, AI/ML & Electronic Design, Autonomous Vehicles, IoT, and Quantum Computing. Speakers include Microsoft’s Aditya Sharma. Find out more here

Industry 4.0 – Made Real with Practical Insights Today Enabling Profits Tomorrow

Video on Demand

In this Industry 4.0 webinar series sponsored by Cloudera, Accenture, Dell, Intel, and Microsoft offer frank conversations in solving Industry 4.0 challenges. This video features perspective from Microsoft’s Brian Remmel, GM of Business Applications in US Manufacturing. 

Microsoft Inspire

July 14-15, 2021

Microsoft Inspire is our largest partner event of the year, offering many opportunities for you to advance your business by interacting with global partners, industry leaders, and Microsoft experts. The digital event registration opens in June 2021 here