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AI presents incredible opportunities for organizations to change the way they do business. With 1,000 researchers—including winners of the Turing Award and Fields Medal—in 11 labs, Microsoft has established itself as a leader in AI through its dogged focus on innovation, empowerment, and ethics. Now, the groundbreaking capabilities of AI can move beyond the lab to make a positive impact on every enterprise, every industry.

Industry leaders are already using AI

Manufacturers have accrued vast stores of data through digital technologies and IoT—offering new windows into operational efficiency and business performance. Culling that data for actionable insights on predictive maintenance and performance improvements has become increasingly essential for an industry that operates on thin margins. As a result, manufacturers like Jabil have adopted data-driven cultures, working closely with Microsoft to push advancements in production. By connecting an electronics production line to the cloud, Jabil can anticipate and correct nearly every error in the process before it becomes a costly mistake.

Retailers use AI to meet rising customer expectations for more personalized services. For a company like ASOS with more than 80,000 products, personalization really matters. The online fashion retailer launched an app with a built-in recommendation engine to match the right products with the right consumers. On the Black Friday after the platform’s launch, ASOS more than doubled its orders from the previous year. AI also empowers retailers to more precisely predict and meet customer demands and make more informed stocking decisions.

In the public sector, governments leverage AI capabilities to help control costs, protect sensitive information, and connect with their citizens. Access to quality digital services increases citizen trust in government, and public organizations have found innovative ways to meet this rising demand. The City of Los Angeles worked with Microsoft to create digital personal assistants that help residents more easily navigate government resources, freeing up employees to focus on higher-value activities. AI tools make it possible for cities like LA to connect with their citizens more effectively.

In fact, AI technology brings a world of possibilities to life for a broad range of industries, from government to retail, manufacturing to healthcare. AI delivers more services for less and that’s powerful.

An investment in the future

As Microsoft continues to research AI and incorporate its capabilities into the technologies of everyday life, it also remains committed to an ethical future. Microsoft has identified six principles—fairness, reliability and safety, privacy and security, inclusivity, transparency, and accountability—to guide the development and use of artificial intelligence so technology reflects the diversity of those who use it.

We see AI as a defining technology that every industry, every enterprise can use on the path to transformation. With the right guiding principles, intelligent technology has the potential not only to change businesses for the better, but society as well. Because, in the end, it’s less about what AI can do than what people can do with AI .

Learn how AI can transform the way you do business through our AI Business School.