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Microsoft Industry Blogs – Australia

Redback Boots, one of Australia’s most legendary footwear manufacturers, is using the latest cloud technology to support its workforce and expand into new markets.

Behind the scenes button

Redback Boots, founded in the 1920s and supplier to the Australian Defence Forces, has a proud retail history in its home country. Today, it is automating production processes to deliver high-quality boots faster, backed by Microsoft cloud solutions that enable a closer relationship with customers at home and abroad.

Optimising business strategies

Redback Boots staff Meticulous customer care and attention to detail has always been a hallmark of Redback Boots. And now, technology is a key part of that process.

Redback Boots uses Microsoft Dynamics 365 to provide a comprehensive management solution for key customer data such as names, locations and purchase histories, as well as retailers’ business details. This is augmented by valuable analytics and insights from Power BI. SharePoint enables information and best practices to circulate across the company and wider supply chain.


“In the 90’s when we were rolling out, you’d rock out into a town, open up the yellow pages and say “who sells boots here?” If we stayed where we were, we wouldn’t be in business today.

Transforming the employee experience

 In the past, Redback Boots employees would drive to rural towns armed with a Yellow Pages phone book, requesting local shoe shops stock their merchandise. Orders were placed by phone and fax, using paper.

Today, Microsoft’s business application platforms provide an instant view of customer data and relevant market information – conveniently displayed on sales teams’ mobile devices. The Redback Boots website is even being designed with a portal to allow retailers to view their sales performance and communicate back with the company.

“Microsoft have given us the ability to be able to see across the various markets, where opportunities are starting to kick, and why, and then to replicate it in other markets.”

Mark Cloros, Co-founder & Director, Redback Boots

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You can learn more about how the Australian manufacturing and resources industries are transforming in our report Manufacturing transformed: a digital agenda for Australia’s manufacturing and resources industries.