The millennial marketing mystery 

How to market to the most diverse generation since the 1960’s. The millennials (the age group born during the 1980’s and early 1990’s and sometimes referred to colloquially as Generation Y) are a mystery to many in the workforce. It’s a classic struggle: as each age group matures, the rift between the seasoned workers and Read more

New use cases for device and mobile retail: Preparing for the next wave 

s the mobility and device revolution motivating or debilitating retailers in their quest to win consumer mindshare and walletshare? 2014 EKN analysis (n=131 retailers) reveals that on an average less than a third of retailers use some form of mobility and inter-operable devices that support sales, service and operations today. Read more

Chobani and the connected platform 

How a tiny yogurt company grew to a national brand in less than a decade. Chobani yogurt started out as a five-person operation in upstate New York. In less than ten years, the company grew to more than 2,200 employees with distribution in most of the major grocers in the U.S. Find out how this Read more