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Ideas Generator: Empowering charities through technology 

“Each of us must find true meaning in our work. The best work happens when you know that it’s not just work, but something that will improve other people’s lives.” Satya Nadella, CEO of Microsoft At Microsoft, we don’t just ask ourselves ‘are we making a positive impact on society?’ Each of us as individuals...Read more

5 ways storytelling can fuel your digital marketing 

Telling stories is one of the strongest ways to build and humanise your brand to better connect and resonate with your customers. Digital marketing, however, can sometimes feel more like a numbers game, putting emphasis on commercial objectives and the analytics behind how content is performing. That’s not to say this isn’t important – it’s...Read more