Reimagining retail with AI 

Say ‘AI’, and plenty of people conjure up images of robots taking over the world. However, that does a disservice to the many ways the technology can benefit us as a society. AI can help empower businesses and customers through concise transactions and online marketing….Read more

5 ways storytelling can fuel your digital marketing 

Telling stories is one of the strongest ways to build and humanise your brand to better connect and resonate with your customers. Digital marketing, however, can sometimes feel more like a numbers game, putting emphasis on commercial objectives and the analytics behind how content is performing. That’s not to say this isn’t important – it’s…Read more

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Microsoft Apprenticeships and Degree Apprenticeships: My Story 

A blog by Tom Light, focusing on apprenticeships and degree apprenticeships at Microsoft and his experience in Microsoft’s Early in Career community. I owe a lot to the Microsoft apprenticeships and degree apprenticeships programme. Driving past the Microsoft sign and into the Reading campus on a Monday morning in September 2017, I felt an overwhelming…Read more

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5 ways to use AI to power digital marketing 

Digital marketing and AI are a natural fit. Marketers are leveraging the technology to help steer business decisions, improve customer experiences, and understand their audience. Best of all, they’re saving money and time whilst they do it. What are the main opportunities for you?…Read more