Customers’ spending power in increasing, and they are buying more than ever through e-Commerce channel. But ecommerce companies have reached a plateau of growth, and are looking at ways to increase stickiness of their customers. Insurers have been grappling with innovation in the product and distribution side. Is there a marriage on the card? The article gives a quantitative perspective of the business levers of this alignment of two industries and how this will impact a customer. It also talks about technology levers and challenges in the new age distribution models. The article covers all Insurance lines like Life and P&C, but specific takes examples of Health and Auto space, on how the Insurance marketplace will evolve with this partnership.
e-Commerce in Insurance – a Microsoft India Perspective
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