“Brand Leadership in the Digital Age” provides an overview of Microsoft’s Brand Strategy. Covering the forces at work and emerging trends, why brands matter, know your audience, deliver on your promise, how to activate your brand, what matters most, keys to success and the pitfalls to avoid for brand leaders in the digital age….Read more
Get ahead of disruptive technology with a detailed plan for your company’s digital transformation. Start small with a key business focus – better customer engagement – and expand from there….Read more
Microsoft CIO Jim DuBois shares the digital transformation strategy for Microsoft IT, and how the IT team is aligning to the company’s leadership team on digital….Read more
In the wake of Microsoft Envision, we’ve been having a lot of conversations surrounding digital transformation. But whether you’re considering shifting your product lineup to focus more on services or you’ve set your sights on developing Internet of Things (IoT) functionality, there’s one concept you’re likely going to have to embrace: your business model is…Read more
Tune in to the next episode of Modern Workplace, airing January 12th at 8am PST for The Anywhere Workplace: How to strike the right balance for your organization. Today there are more than 96.2 million mobile workers, and by 2020 this population is estimated to grow to an all-time high of 105.4 million. But with…Read more
The world is changing at an ever increasing pace. Business leaders face disruption on multiple fronts: changing market value propositions for products, services and interactions. In order to do this, they must tackle non-traditional competitors, new business models, and cyber security. They must also cultivate a multi-generational “digital literate” talent pool and build capabilities to respond…Read more
