Brand Leadership in the Digital Age 

“Brand Leadership in the Digital Age” provides an overview of Microsoft’s Brand Strategy. Covering the forces at work and emerging trends, why brands matter, know your audience, deliver on your promise, how to activate your brand, what matters most, keys to success and the pitfalls to avoid for brand leaders in the digital age….Read more

Will you disrupt? Leading business transformation in the digital age 

The world is changing at an ever increasing pace. Business leaders face disruption on multiple fronts: changing market value propositions for products, services and interactions. In order to do this, they must tackle non-traditional competitors, new business models, and cyber security.  They must also cultivate a multi-generational “digital literate” talent pool and build capabilities to respond…Read more