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Whether building software to sell or for internal use—or even purchasing software—understanding the true value of your software is business-critical.

Marketers spend a fair amount of their marketing budget on software: social media tools, data analysis and visualization tools, marketing automation…the list goes on.

But how do you tell the difference between what’s really of value—and what’s eating up more of your revenue?

It is crucial for marketers to understand the value of what is purchased beyond just the dollar amount or monthly fee. In this article we look at three approaches to software valuation and cloud versus on-premises. Learn more about how you should be thinking about your marketing technology investments.