In content marketing, which one is more important?
In content marketing, which is more important: quality, or quantity?
The answer: it depends. Many media experts would like us to believe the debate on this question is over: quality is more important than quantity. The quality of your followers, effect, content, and leads all count for a huge portion of brand perception. While there is certainly an argument to be made for the value of quality, truly savvy marketers understand the value and importance of quantity.