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As search and social become increasingly interlocked, understanding the differences can help ensure the most efficient allocation of resources.


Americans average 37 minutes spent each day on social media. And the combination of search and social account for more than half of all time they spend online. But where do they go and for what reasons? The value of Search versus Social has been an ongoing debate and in this infographic we look toward a definitive answer. From awareness and interest to research, social validation to purchase, read how can you optimize your marketing strategy to drive the most impact.