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With help from Microsoft, Warner Brothers premiered  Batman v Superman to the masses without a hitch

Last year, Microsoft was a key partner at the red-carpet premiere of Batman v Superman at New York’s Radio City Music Hall. Premiere events are an increasingly important part of movie campaigns, especially to generate buzz and engagement before a release. The live stream of a premiere extends the reach of such events, so fans around the world can feel they’re a part of it. But for Batman v Superman, the stakes were unusually high and there was only one chance to get it right.

Batman v Superman was one of the most anticipated movies of the year and one that went on to break box office records. Its massive premiere event was one of the largest domestic events Warner Brothers had ever attempted. The DC Comics universe has a global fan base and Warner Brothers wanted to give all those fans the feeling they were at the event. It needed a battle-tested enterprise grade platform to make this happen.

Warner Brothers turned to an innovative partner with a history of supporting premieres: Microsoft. The company may be the only one with the breadth of technologies that Warner Brothers needed to pull off the live stream of the premiere: Xbox as the ‘TV station in a box’ platform, Microsoft Azure for global reach and scalability, and Skype for video conferencing.

Microsoft planned and implemented a world-class, broadcast-quality, fiber-based live-stream solution in Radio City Music Hall in just two weeks. The red carpet experience featured a Skype in Media booth for the stars of the movie to interact with Skype fans from around the world, the live feed from New York City was sent to the Xbox Live studio in Redmond, Washington and was then encoded, packaged and delivered via Azure Media Services and CDN to create a seamless viewing experience for the tens of thousands of fans from around the world.

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Originally published on The Record