Every summer, Microsoft hosts its Worldwide Partner Conference (WPC) and Microsoft Global Exchange (MGX) to thank our partners and our employees around the world. We celebrate the successes we achieve together and reaffirm our commitment to the wider Microsoft partner community. It’s a time to be inspired by new innovations and new business strategies. I think I speak for all the attendees when I say these gatherings create energy that stays with us long after we return to work.
These annual conferences are goldmines for learning what really compels customers and how the market is reacting to Microsoft solutions. This year’s conferences saw the Microsoft partners and employees involved with Public Safety and National Security (PSNS) out in full force. With a market opportunity of more than 88 million uniformed and support personnel accounting for close to $2B in annual revenue, this group is particularly eager to increase productivity and openly passionate about doing what’s right for the sake of their customers.
Microsoft and our partners know the priorities of PSNS organizations around the world: they need strong, reliable mission networks, cybersecurity, and unified communications. And we all work to put Microsoft architecture, products, and services into the hands of military and emergency personnel to meet those needs.
At this year’s WPC and MGX, we discussed some especially exciting examples of how technology can improve mission readiness and response. The top four notable ones were:
- The Microsoft Advanced Patrol Platform (MAPP), equipped with specialized video management capability, enables military, law enforcement, and emergency personnel to track case management performance and crime statistics and, in doing so, achieve a new level of transparency within and between agencies.
- Microsoft mission-ready devices surround MAPP to create an entire solution ecosystem to improve intelligence-led first response. The integration of predictive analytics, real-time threat center capabilities, body-worn video, and video analytics provides a 360-degree view of how to prepare for and respond to changing factors on the ground. When agencies leverage these tools to accelerate predictive analytics, they find it essentially achieves the same outcome as if they had increased their number of officers!
- The Surface Hub gives defense commanders an accurate, real-time visualization of operations. Because it is a familiar user interface, it increases understanding and informs decision making to enhance mission rehearsals for future operations and maximize training efficacies in live, virtual and constructive training environments.
- PSNS agencies using the enterprise grade platform of Office 365 in the cloud can take advantage of identity management, access control, secure gateway and monitoring across different environments and even across a third-party cloud. With Microsoft’s cloud transformation solutions, public safety and defense organizations can make better decisions and meet their most pressing needs. Specifically, they can consolidate data centers, take advantage of a hybrid cloud, manage and store video, and employ open source intelligence storage. Workers in the field have anytime access to secure, real-time data, office files, and agency systems so that they can make informed decisions to better serve their constituents.
As Public Safety and National Defense budgets continue to shrink, organizations at all levels struggle to do more with less. With cloud-based platforms, PSNS teams can scale up or down to meet immediate needs and pay only for what they use while they streamline operations.
Sharing information and identifying business priorities such as these are why WPC and MGX are so invigorating for the Microsoft partner and employee community. Of course, the most important take-away is how we can prioritize for FY16. In the PSNS community, our sights are clearly set on operational communications and collaboration, mission-ready devices, cloud transformation, data analytics, and intelligence.