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Improve patient care across the health continuum with CRM tools

As healthcare moves from fee-for-service payment models to value-based care initiatives, health organizations are looking for ways to improve patients’ health along the entire wellness continuum—beyond just episodic care.

Providers want to proactively engage patients in taking better care of themselves. And they want to empower their staff and connections across the health ecosystem to deliver cohesive services. Organizations need ways to manage care outside the four walls of the health facility, whether that’s providing virtual office visits, coordinating services with community resources, or improving population health with targeted outreach programs.

EMRs are great at many things, however, many healthcare organizations are finding the need for more robust technological capabilities than what the EMR can provide. Healthcare needs agile tools that enable a more comprehensive approach to patient care; solutions that bridge the gap between the EMR and other disparate systems to connect information, people, and processes across the care continuum.

Enter customer relationship management (CRM) solutions. Other industries have been using CRM solutions for years to provide 360-degree customer service. Health organizations are now using Microsoft Dynamics CRM to equip health professionals and patients with familiar, flexible tools that work hand in hand with an EMR. That way, they can use modern CRM capabilities to improve patient experiences, streamline care coordination, and proactively engage their communities.

A complete view of a patient

For example, health professionals can gain a complete view of a patient. They can easily see all patient interactions and activities across providers, departments and even organizations. This enables providers to more quickly address their patient’s needs. And it empowers dispersed care team members to cohesively coordinate services and reduce duplicate efforts. The result? Care quality goes up, outcomes improve, and patients have a better experience along their health journey.

Improve population health

What’s more, rather than only seeing people when they’re experiencing symptoms, health organizations want to proactively engage their community and improve population health. Microsoft Dynamics CRM can help with targeted outreach campaigns and education efforts. For instance, staff can use automated tools to send a smoking cessation newsletter to smokers, enroll diabetes patients in online programs to help patients manage their conditions, or invite citizens to a free nutrition and exercise seminar.

Virtual office visits

Health professionals can also use CRM tools to conduct virtual office visits. And they can monitor patients’ at-home medical device readings, such as blood glucose levels and blood pressure. When their readings are out of range, alerts can be sent to a patient’s care team so they can intervene early and engage patient’s proactively.

These are just a few examples of the many ways that CRM solutions can help health organizations foster patient-centered care and proactive engagement.

It’s an exciting time for the world of healthcare. Now more than ever, technology offers new opportunities for health organizations to improve the wellness of those they serve along the entire health continuum. Learn more about how health organizations are empowering health professionals and patients with tools for connected care and better health with Microsoft Dynamics CRM in this white paper.

How are you empowering patient-centered healthcare? Let us know via emailFacebook, or Twitter. And please also reach out if you’d like help or have any questions or comments.