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Microsoft Industry Blogs

Upscale your patient marketing to create personalized experiences 

Patients are doing their best daily to make informed decisions about their healthcare as access to information becomes more readily available. Health organizations have an opportunity to capitalize on this engagement by focusing holistically on the patient journey, looking end-to-end from their care interactions to their experience as a health consumer. As the industry shifts...

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Your cheat sheet to next-gen patient experience 

Today’s consumers are used to engaging with businesses on their own terms, whether that’s online banking or shopping via an app or mobile device with a few clicks. While this consumerization may have started in other industries such as retail and financial services, it’s quickly extending into healthcare. Patients expect a similar ease of use...

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