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When Williams wanted its new website up and running quickly, Avanade made sure it was first to the finish line

Williams is known the world over for the speed and performance of its Formula One race cars. But its website was another story. To take full control of its web estate, and to decrease the time and expense to implement site updates, Williams wanted to move that process from an outside vendor to its own marketing department. It also wanted a complete web redesign, to present a brand image reflective of its contemporary look and feel, and to make its content easier for visitors to find and use.

F1 driver checking his mask

Williams needed the site to be highly scalable, to support the traffic surges that inevitably accompany races. And with the annual race season just weeks away, Williams wanted all of this accomplished at a speed that even its drivers would envy

Avanade took on the website project as part of its broad, strategic commitment to provide technology enhancements throughout the company. To make site updates fast and easy for non-technical marketing staff to implement, Avanade deployed the new site using Sitecore on Microsoft Azure, using its certified Sitecore and Azure consultants.

F1 driver getting into car

The use of Sitecore enables Williams to streamline workflow for managing content. To provide a revamped site design that is as elegant as it is useful, Avanade deployed resources from its dedicated User Experience design team. The overall Avanade team for the website project consisted of three consultants working full time for a month, augmented by another three consultants as needed.

The new website delivers more dynamic content from around the world. This gives fans up-to-date information directly from Williams – and more reasons to visit the site more frequently. Moving the site to Azure and migrating the update functions in-house has also given Williams a cost saving benefit which it has reinvested to enhance the site. This enables Williams to produce additional content and more frequent updates, which are among the more visible enhancements to the site.

The new website has a fresh, elegant design that communicates the Williams brand. The company’s race cars are an ideal blend of form and function and this is reflected in its website with airy, modern design elements optimized not only for desktops, but also for the tablets and phones through which visitors increasingly access it.

F1 car driving
Williams’ relationship with Avanade has been crucial in bringing its digital content creation and management in house for the first time

The only way to win a race is to make the best time to the finish, and by that standard Williams is a winner. The Avanade team delivered the new website within the highly compressed schedule of one month, in time for the start of the 2015 race season.