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It’s time again for the world to gather in Germany from April 24-28 for Hannover Messe 2017. We invite you to join us there to hear how Microsoft and our customers and partners are delivering excellence in digital manufacturing today: creating innovative products and services, achieving critical operational and process improvements, and driving a higher level of customer engagement—all with measurable results.

What we will see at this year’s event is truly how far the industry has come in the last 12 months in terms of digital transformation. At Hannover Messe 2016, manufacturers showed how they were continuing to lead with systems of intelligence. Leveraging insights from data is not new in the industry; in fact, most manufacturers have been doing this for more than 20 years. What is new is how much technology has evolved in a way that we can process data on a much larger scale to enable new insights based on things like artificial intelligence and machine learning.

This year’s event is all about continuing to advance that intelligence even further to deliver excellence in digital manufacturing—today. We are seeing stunning results around how manufacturers are applying digital technology as the new strategy to improve their business processes and grow revenue.

To show you first-hand what’s possible, our Microsoft booth C40 in Hall 7 will be even bigger and better than last year! We will show that the intelligent ecosystem is not just a proof-of-concept, but that we are living it today across every stage of the value chain.

Be sure to visit our booth for these exciting experiences:

Explore how to create an intelligent ecosystem that delivers manufacturing excellence

At Microsoft, we believe that digital excellence is achieved by the perfect harmonization of the virtual ecosystem including digital twins, which enable humans and things to collaborate as peers with human-like intelligence and human-like abilities to communicate and contextually understand each other.

You can see this intelligent ecosystem in action in our booth, with industry experts showing you how to bring this to life within your own business. We’ll address key considerations, including advanced analytics, cloud, security, industrial connectivity with OPC UA, field service with Dynamics 365, and much more.

Be sure to sign up for a Microsoft-led customized booth tour tailored to the unique requirements of your business. You can find us in the same location as last year: Digital Factory, Hall 7, booth #C40.

Discover digital transformation secrets from your peers

We are proud to host some of the world’s top manufacturers in our booth. During your visit, be sure to explore their showcases. You will experience how these businesses are living Industry 4.0 today, demonstrating real-life best practices around some of the most innovative use cases in production today:

  • The benefits of an end-to-end digital factory will be on display with Bosch Rexroth, while Tetra Pak will demonstrate how they use connected machines, data analytics and mobility apps to drive customer value.
  • Robots continue to drive a new era of automation and increased levels of safety in the workplace, as Comau and Sarcos Robotics will reveal.
  • IoT continues to serve as the catalyst for disruption, with showcases from DMG Mori and Sandvik Coromant around achieving significant industrial production process improvements; Jabil’s presentation around how IoT-enabled service management can accelerate product creation through ideation, design and production; Daimler Trucks’ connected fleet management solution that enables over-the-air engine updates and brings truck performance data to the cloud in a secure way; and Ecolab’s water management tool that improves manufacturing while minimizing environmental impact.
  • Machine learning integration is helping Sandvik Coromant replicate the skills of experienced technicians and improve efficiencies.
  • Augmented reality is expediting processes such as engineering, production, and preventative maintenance for companies like Siemens and thyssenkrupp, and enabling Volkswagen to streamline the production of new car prototypes.

Take advantage of this rare opportunity to talk directly with your peers about their digital transformation journey successes, results, and lessons learned.

See innovative partner solutions

Our partners are an invaluable piece of the digital transformation story. Their solutions and expertise are keys to success and we are very pleased to welcome several of them to our booth. They will not only show you how their solutions can help you to advance your own manufacturing strategies, but their showcases will demonstrate real-life applications and use cases that are live with customers today around scenarios including advanced analytics, connected services, digital twins, predictive maintenance, industrial automation, IIoT, industrial robotics, and much more. Be sure to visit all of our Hannover Messe partners: Accenture, Avanade, Beckhoff Automation, Copa-Data, Cosmo Consult AG, eBECS, Icertis Inc., Iconics, M&M Software GmbH, Maschinen fabrik Reinhausen, ML!PA Consulting GmbH, ORBIS AG, OSIsoft, proMX GmbH, Rockwell Automation, Yokogawa Electric Corp, and Zühlke Engineering GmbH.

Visualize a new tomorrow with cool devices

In addition to our Microsoft, customer and partner showcases, you can get hands-on with innovative devices in our booth. Slip on a HoloLens and see how the power and flexibility of mixed reality can greatly accelerate digital excellence in manufacturing. Our Surface Hub demonstration will show you how to connect employees and improve workflow across your operations. And of course, we will showcase all of the latest and greatest manufacturing devices available from our partners.


Map your digital transformation journey with Microsoft

Microsoft executives and manufacturing experts will be on-hand to discuss your business’ unique requirements. You will have the opportunity to meet with our team to get started on your own business transformation. Work with your account manager to let us know your area of interest and we will propose a customized briefing for you. We would be pleased to offer you a complimentary visitor’s pass so you may plan your meeting at a day and time of your convenience.

Get hands-on in our Envisioning Center and Microsoft Theater

Register to attend the Microsoft Envisioning Center where our manufacturing experts will lead you on an immersive tour to interact first-hand with technologies shaping manufacturing and spark a conversation around what digital transformation means for you.

In our Microsoft Theater, we will offer you live interactive sessions on today’s most pressing digital manufacturing topics. Explore ways to evolve existing solutions and capitalize on new ones for your business. You’ll walk away with actionable strategies you can implement right away. The full schedule of sessions and speakers will be updated here, so check back often.

As you can see, it will be a busy week of transformative experiences. You will not want to miss this opportunity to dive deep into discussions with experts who are paving the way to digital excellence. Make sure that Hannover Messe is part of your April travel plans and a meeting with Microsoft is on your schedule. Visit Microsoft‘s Hannover Messe 2017 website to find out more and follow us on Twitter to receive all of the latest Microsoft Hannover Messe updates and news!

Until then, I encourage you to start your transformation journey with our new white paper series, where we share opportunities for manufacturers to grow, adapt and evolve to address the changing needs of their customers and capture new business potential.

I look forward to meeting you at Hannover Messe.

 

Twitter: @sanrav