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Microsoft Industry Blogs

The media and entertainment industry is undergoing digital transformation at an unprecedented rate. The widely acknowledged forces driving this change include new and emerging content channels and digital native providers such as FAANG and other over the top (OTT) players. Revenue streams are being disrupted by subscription video on demand (SVOD), advertising video on demand (AVOD), pay-per-view, and subscription services. Consumer access to choices and devices and the expectation of always-on content consumption have given rise to the need for personalized and targeted experiences to drive deeper engagement and brand loyalty.

But as is the case in all times of disruption, these and other forces signify significant opportunities for media and entertainment organizations willing and able to transform themselves through an intelligent, end-to-end platform that will:

Inspire creativity and collaboration

Empower creative teams to produce higher quality, more innovative content by augmenting human ingenuity. This will increase productivity and collaboration among content creators, editors, illustrators, and sales and service representatives via more efficient workflows, automated processes, and more complete information with deeper insights. Also, the use of intelligent production and post-production processes will simplify and improve media delivery.

Optimize the digital media supply chain

Manage your content better and get it to your customers faster by moving content archiving and distribution to an intelligent cloud. Use a media workflow platform to expedite playout of video, audio, and rich media assets; automate the ingestion, processing, and global distribution of your content. This will help optimize the delivery of that content through multiple platforms, in multiple media formats, and to any device.

Engage and monetize audiences

Grow audience engagement and increase revenue by delivering unforgettable experiences through personalized content, services, and advertising. Better understand media interactions, consumption patterns, social sentiments, and audience preferences through data-driven insights across all your channels. Improve media engagement and reduce churn by applying AI to audience experiences to personalize content and deliver more relevant advertising.

Microsoft empowers media & entertainment organizations to achieve these transformational outcomes by providing a trusted, neutral, and secure platform supported by a comprehensive partner ecosystem with industry-leading solutions for creativity, collaboration, content management, and personalized experiences.

Learn more about intelligent media and entertainment to see how the capabilities of our solutions have optimized workflows, streamlined content delivery, and deepened audience engagement for the likes of Endemol Shine Group, NBC Sports, LaLiga, and Thomson Reuters.