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As I’m sure is the case with many of you, it feels strange to not be making my plans to be in Amsterdam this month for IBC. I’m always energized by the opportunity the show provides to connect with so many customers, partners, and colleagues over an action-packed week, and I always leave Amsterdam inspired by the creativity, innovation, and thought leadership on display at the numerous presentations and panels.

But, in lieu of an in-person event, the online IBC Showcase from September 8-11, 2020 will provide media and entertainment professionals the chance to learn from industry leaders, make new connections, and explore services and solutions to reimagine their business and succeed in a marketplace that has been forever changed.

Microsoft’s media and entertainment team is pleased to lead three fantastic IBC Showcase Sessions, all of which will occur on Thursday, September 10, 2020. You can also watch the sessions on-demand once the event is over.

Understanding your audience: engaging and retaining your fans in these dynamic times

Matthew Jafarian, EVP, Business Strategy at Miami HEAT, Edson Crevecoeur, Vice President, Strategy and Data Analytics at 601 Analytics and Miami HEAT, Mike Downey, Microsoft Director of Sports Technology, and Vick Wowo, Sports and Brand Partnerships Lead for Microsoft Worldwide Commercial Business, will discuss the challenges the sports and entertainment industry faces today as fans demand more attention and need more encouragement than ever before. They will delve into how they leverage a digital strategy and technology that allows every member of their organization to interact with their fans in more personal and impactful ways than ever before.

Cloud, content creation and digital transformation in unprecedented times

Hanno Basse, Microsoft Azure CTO for Media and Entertainment, and leaders from Avid, Walt Disney Studios, Universal Pictures, Technicolor, and MovieLabs will discuss the evolution of content creation workflows, the role cloud and edge technologies can play, and the work they are doing to help the creative community create.

Optimizing content delivery: looking at the direct-to-consumer future that’s arrived ahead of schedule

The shuttering of movie theaters and the continued disruption to other traditional content delivery channels is driving the need for consumers to have all content at their fingertips, all the time. David Sayed, Principal PM Manager at Microsoft, and leaders from Verizon Media, MediaKind, Harmonic, Haivision, and Telestream will discuss how the cloud, AI tool sets, and a dynamic distribution framework allow for content delivery businesses to absorb the demand spike driven by COVID-19.

Microsoft comes to the IBC Showcase with tremendous momentum in the media and entertainment sector, as shown by the recent announcement of our strategic partnership with Universal Filmed Entertainment Group to cloud-optimize live-action and animated productions, and to empower the creative community with cloud-based production workflows that enable frictionless remote collaboration and content creation.

You can register your interest and add these three Microsoft-led sessions to your IBC Showcase agenda. And in addition to these sessions, my recent interview with IBC365 will be published during the Showcase. I look forward to sharing with you my perspective on the forces driving change within the media and entertainment industry, and how Microsoft and our extensive partner ecosystem can empower your future of creativity, content, and experiences.

Microsoft empowers media and entertainment organizations to achieve more with our trusted and secure platform supported by a comprehensive partner ecosystem with industry-leading solutions for creativity, collaboration, content management, and personalized experiences.

Learn more about intelligent media and entertainment to see how the capabilities of our solutions have optimized workflows, streamlined content delivery, and deepened audience engagement for the likes of Mr. X, Dentsu Aegis Network, the Miami Heat, Real Madrid, LaLiga, and Thomson Reuters.