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Microsoft in Business Blogs

How to build a marketing services platform: learnings from our Microsoft journey 

The exciting frontier of modern marketing calls for fast-paced execution, innovation, and return on investment, while still maintaining privacy, accessibility, and legal compliance. To deliver on that broad promise, most successful CMOs choose to invest in technology platforms to support marketing operations and automation. According to Gartner, marketing technology represents 33% of the average marketing...Read more

Exploring leadership in the digital age, Learning From Leaders, Episode 1 

By: Katie Martell | Unapologetic Truth- Teller and Marketing Consultant I have a reputation for being an “unapologetic truth-teller” in the world of business, and the truth of our digital age is that change is the only constant. From marketing to finance, human resources to engineering, each function is redefining its norms to keep pace...Read more

Modern Marketing: The Case of Microsoft US 

As the Chief Marketing Officer of Microsoft in the US, I’ve embarked on a journey of marketing transformation that kicked off as Satya Nadella became our new CEO. As Microsoft “hit refresh”, the way we do marketing has to be re-thought putting the customer first while leveraging all that modern marketing could offer. As I...Read more