Consumer goods innovation amid retail uncertainty 

Lisa Griego | Director, Retail & Consumer Goods, Microsoft Delighting consumer goods (CG) customers has a different meaning today than it did more than a year ago. Every aspect of how we work, live, and shop has shifted since the COVID-19 pandemic, and I don’t think anyone would have imagined just how extensively this world Read more

The golden age of health informatics 

While the field of healthcare informatics is certainly not new, the opportunity to derive novel breakthrough insights from digitized health data is. Informaticists have produced meaningful impact for decades, especially in the clinical decision support domain, where analytics have substantially shaped care pathways to deliver better patient outcomes. We’ve seen steady progress in accessing and Read more

Celebrating educators for elevating learning in an uncertain world 

As K-12 schools, colleges and universities across the nation finish or near the close of the regular term, we are celebrating educators for once again elevating learning in this second school year of teaching in an uncertain world. Our Microsoft team is honored to support educators spanning the primary to higher education landscape, helping them Read more

Improving access to care with NurseHack4Health solutions 

May was clearly the month to celebrate nursing, with May 6 designated as National Nurses Day, International Nurses Day following on May 12 and our third NurseHack4Health, May 14-16. It was a pleasure to join 30-plus Microsoft volunteers who supported this hackathon, empowering 645 participants from over 30 states and more than 20 countries who Read more

The four new marketing superpowers to master now 

Marketing leaders today have the power to understand and shape the customer journey in a way that was unimaginable only a few years ago. A customer experience that is more holistic than ever before is now possible. Cloud-based tools, applied wisely, have helped the marketing function move beyond product promotion to being a central strategy Read more

A Strategy for Health Plans: Activating Social Determinants of Health 

The impact of Social Determinants of Health (SDoH) on member outcomes has loomed large with health plans for over a decade. Social Determinants of Health Source: www.cdc.gov Health Plans have realized that by mitigating the negative impacts of SDoH, they can achieve substantial benefits. These benefits will certainly improve access and outcomes for members. These Read more

The great transformation in healthcare: How it will impact patient experience 

As we participate in Patient Experience Week, I take a pause to acknowledge that we are living and working in extraordinary times. The COVID-19 pandemic has created massive, yet necessary, shifts in our healthcare system, none like we’ve seen before. We are witnessing 20 years of change and innovation all happening within a span of Read more

How financial advisors can build better client relationships on social media 

Financial advisors know all about the value of developing relationships with prospects and clients. Whether you’re providing banking services, investment vehicles, or insurance products, you know that the number one way to get business is through personal connections and referrals. You rely on word of mouth and warm introductions to help you win people’s trust. Read more

Contact centers: Intelligent bots can increase average handle time 

All things being equal, reducing average handle time (AHT) in contact centers is a good thing. Any content center manager will tell you how critical this metric is. It is easy to understand why that is the case. While working with a customer, I determined that every second in AHT reduction was worth about $6 Read more

2021 Outlook: the Future of Life Sciences Customer Experiences 

Research from a large-scale survey of more than 1,000 senior pharma professionals highlights the divide between digitally adept companies and those that have been slow to adopt technologies. In this blog, we look at how the customer experience is changing due to COVID-19 for life sciences organizations.  Historically, pharma has lagged behind other industries in adopting digital solutions. With COVID-19 catapulting both the sector and Read more

Empowering business leaders to make good decisions with data and analytics 

As technology becomes more accessible to non-technicians, business leaders are taking more control over the tools and processes that affect their functional area. Whatever the business outcomes they’re striving for, these leaders can make use of progressive customer-facing applications and good data to create actionable insights that support their needs. In December 2020, Forrester Consulting conducted a Read more

Personalized customer experiences courtesy of the cloud 

Major brands have quickly learned that consumers drive today’s business environment and that yesterday’s efforts to create a customer-centric operating model are out of date. Consumers have also evolved to want more, so product and service personalization has now taken center stage. According to Dassault Systèmes and CITE Research, eighty-three percent of consumers expect products Read more