Content type: Thought leadership
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Corporate performance improvement aligns with ESG metric tracking
More and more, businesses are recognizing that incorporating Environmental, Social, and Corporate Governance, or ESG, into their products and services directly correlates to financial results. Doing good is no longer at the expense of doing well. For both stakeholders and customers, ESG represents another point in their decision making. As allocators of capital, financial services -
How a mindset shift transformed our finance department
When culture and technology align, transformative things can happen. By shifting its mindset to embrace the cloud-based digital tools of modern finance, Microsoft’s finance department has been able to optimize internal operations and drive business partners to action. Adopting the tools and techniques of modern finance can increase productivity, impact, and influence for your own -
On culture, capability, and technology in modern marketing transformation
Very often marketing teams are struggling to adjust to modern marketing. The Chief Marketing Officer (CMO) role is changing at the same rate as our customer expectations are changing. The expectation is on the CMO to not only drive the current lifetime value but also to identify the signals for future growth. I recently had -
The Grand Re-opening of the Chicago MTC: A commitment to Chicago
Today, we at Microsoft are absolutely thrilled to showcase the grand re-opening of the Microsoft Technology Center in Chicago. With 75,000 square feet of newly leased space, the Chicago MTC is all about helping local companies lead the way in digital innovation. With 18 years of history in the Chicago area, industry experts at the MTC serve as guides for local organizations, helping to -
Transforming the sales side of marketing, Learning from Leaders, Episode 7
When it comes to compelling digital marketing, it’s not enough anymore to just have a thought-provoking ad. That ad has to spark something in the minds of the target audience, or the “members,” as Jia Hyun calls them. Hyun is head of LinkedIn’s Marketing Solutions for North America, working on the sales side of marketing. In Episode -
Empowering accessibility in manufacturing with AI
At this juncture in the early stages of the AI-powered Fourth Industrial Revolution, a lot of attention has been paid to the possibility that millions of workers will be displaced by automation and robots, raising fears of rising unemployment in the years ahead. However, in the manufacturing industry today, the problem is not one of -
“Disrupt or be disrupted,” says KPMG finance industry COO, Learning from Leaders, Episode 6
You might be surprised to hear an auditor embrace the advice, “Disrupt or be disrupted.” The auditing business is highly regulated worldwide and an auditor’s role in the business ecosystem is to provide stability and transparency. Disruption isn’t an idea the industry takes lightly. But for Tom Duffy, COO of KPMG’s Global Audit Practice, getting -
Learn how adaptive learning is closing the skills gap at ADP, Learning from Leaders, Episode 5
Our latest guest on Learning From Leaders, ADP’s VP of Enterprise Learning, Andrea Elkin, got her start as a financial analyst on Wall Street. “Part of what I was doing in the early part of my career was presenting the data, the numbers, and the analytics to help executives run their business. In very short -
Realizing AI strategy with a problem-first approach
Jomit Vaghela | Cloud Solution Architect, US EC Industry, Microsoft In collaboration with the National Association of Manufacturers In my earlier post, I discussed basics of machine learning (ML) and techniques that can drive powerful outcomes for manufacturers. Now, let’s discuss the approach for realizing those outcomes. I start every ML discussion with two questions: -
A conversation on transforming manufacturing and IIoT, Learning From Leaders, Episode 4
The age of intelligent manufacturing is here and innovators are leading the pack by digitally transforming their organizations. In this latest episode of Learning from Leaders, Tessa Myers, Regional President of Rockwell Automation for North America, shares how she is leading digital transformation for all of Rockwell Automation’s commercial operations in the United States and -
How to build a marketing services platform: learnings from our Microsoft journey
The exciting frontier of modern marketing calls for fast-paced execution, innovation, and return on investment, while still maintaining privacy, accessibility, and legal compliance. To deliver on that broad promise, most successful CMOs choose to invest in technology platforms to support marketing operations and automation. According to Gartner, marketing technology represents 33% of the average marketing