Content type: Thought leadership
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“They” Are Us: Embracing Diversity & Inclusivity
We’re going beyond metrics and embodying our principles. -
Shifting strategy: building a relationship sales culture for your team
Learn how to facilitate a strong relationship sales culture for your sales team and lay the foundation for long-term business growth. -
3 ways culture guides modern marketing at Microsoft US
As marketing organizations, we are under enormous pressure. -
Attentive to detail: practicing inclusive communication
Microsoft CEO Satya Nadella has frequently said that we need to change from a “know-it-all” company to a “learn-it-all” company. -
Unlock the key to competing, connecting, and closing sales in today’s market
Learn why adopting a relationship sales strategy is critical to the short- and long-term success of your sales team. -
Accelerate sales with customer-centric relationships
Relationship selling focuses on building customer-centric relationships to drive sales and grow revenue. Explore the infographic for selling tips—and data to back them up. -
Take an innovative approach to change management
Learn how businesses around the world are beginning to prepare for the transition from Microsoft’s Windows 7 and Office 2010 solutions to Windows 10. -
Modern Marketing: The Case of Microsoft US
As the Chief Marketing Officer of Microsoft in the US, I’ve embarked on a journey of marketing transformation that kicked off as Satya Nadella became our new CEO. As Microsoft “hit refresh”, the way we do marketing has to be re-thought putting the customer first while leveraging all that modern marketing could offer. As I -
3 tips to making better marketing video content
Marketing videos are everywhere today, but what really sets apart effective ones from lackluster ones? Learn the three fundamental elements. -
Create more personalized customer experiences in retail
Today’s retail customers want the world—and personalization is a key in-demand feature. Modern customers present new challenges and opportunities for retailers. -
AI and data compliance: Are you prepared?
Many small and mid-sized businesses are learning how to manage the increased data AI provides in a way that builds customer trust and ensures compliance.