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Retail

Two customers shopping for headphones wearing VR devices

4 must-do’s (and 3 trends to watch) for your trip to NRF 2020 

  • Author avatar of Shelley Bransten
    By Shelley BranstenCorporate Vice President, WW Retail & Consumer Goods Industry
The world’s largest retail conference is fast approaching and we want to make sure you make the most of it. I love going to NRF because not only can we celebrate what went well coming off of our busiest time of year, but we can look forward to an exciting year ahead. I don’t know...Read more
Three supply chain employees packaging appeal for shipement

How to deliver on the promise of intelligent retail 

  • Author avatar of Shelley Bransten
    By Shelley BranstenCorporate Vice President, WW Retail & Consumer Goods Industry
There has never been a more exciting time to be at the intersection of retail and technology. Challenging? Certainly. Opportunity? Absolutely, in fact full of it! Technology is enabling retailers to reimagine every aspect of the value chain. From delivering amazing customer experiences and empowering employees with data and rich insights to optimized operations and...Read more
a group of people in a room

How smart is your supply chain? 

  • a man smiling for the camera
    By Colin WrightGlobal Director Business Strategy CPG & Retail Industry, Microsoft
Customer expectations are higher than ever but with the right technology, there are limitless ways to delight customers at every step of their journey. Historically, many have considered retail to be a simple business with a great deal of the strategy based on old-fashioned experience, gut instinct, and long-standing supplier relationships. But to compete in...Read more
Store owner using device at register counter

Your employees are your brand ambassadors 

  • a man looking at the camera
    By Paul KingBusiness Strategy Director, Microsoft
Store associates are the face of every retail brand, yet they are often the most disconnected from the technology that could help them do their jobs better. Learn how you can help your employees become your brand ambassadors....Read more
a couple of people that are standing in a room

Customers first, last—and everywhere in between 

  • head shot of a woman
    By Megan WalshGlobal Director Business Strategy - Consumer Goods & Retail Industry
During the last 15 years of my career in the tech sector, I’ve focused on developing innovative customer experience solutions and overarching digital transformation for the retail industry – and I’ve never been more excited about the opportunities. It feels like we’ve always known the potential of digital tools, but now we’re finally at the...Read more
Young couple using cell phone, grocery shopping in grocery store market

Winning the modern-day consumer in the world of consumer goods 

  • Author avatar of Cath Brands
    By Cath BrandsIndustry Marketing Director – Retail and Consumer Goods
Eighty percent of consumer goods CEOs think their operating model is at risk.1 Why is that? Simply put, given how fast consumer preferences and the retail landscape are evolving, consumer goods businesses are being challenged to keep pace like never before. Consumer motivations and expectations are rapidly evolving. Good for me and good for the...Read more
Visualization of data in a shopping mall

Key use cases for modern and intelligent loss prevention in retail 

  • Author avatar of Sahir Anand
    By Sahir AnandPrincipal Retail and CPG Industry Lead, Cloud Commercial Communities Team
The National Retail Federation completed a loss prevention survey of 63 retailers in 2019. The top two risks (and therefore priorities) for 50.8 percent of retailers in the last five years were internal theft and cyber-related incidents (such as data breaches). Retailers reported an average inventory shrink of 1.38 percent, which is on pace with...Read more
Shopper using a cellphone while looking at a price tag

Think outside the retail box (and bag and cart) 

  • Author avatar of Cath Brands
    By Cath BrandsIndustry Marketing Director – Retail and Consumer Goods
In the current “experience economy,” where the most important currency is social currency, the ability to provide an Instagram-worthy experience is priceless. Learn more about how you can reimagine retail, and how technology fits in....Read more
Woman using a credit card to purchase items in a store

Breaking the paralysis of choice 

  • Author avatar of Ami Silverman
    By Ami SilvermanCVP of WW Sales, Consumer & Device Sales division
Do you remember the first time you confronted the paradox of choice? For me, it happened early in my career. I was a sales manager at a well-known retailer and noticed that the more varieties of white shirts we put on display, the longer it took customers to make a buying decision. Instead of a...Read more