How personalized marketing and the Internet of Things will transform retail

Engaging consumers during the shopping experience is essential for today’s retailers. But it’s easier said than done. The 25th Annual RIS/Gartner Retail Tech Trends Study shows that increasing customer engagement is the number one pain point retailers plan to dedicate significant resources to solving.

In the retail industry’s quest for innovative ways to connect with customers, personalized marketing through mobile devices offers an opportunity to reinvent the shopper experience by increasing promotion redemption rates and nurturing a deeper level of customer engagement.

But how exactly can you execute a marketing campaign that communicates to each shopper in a personal way? What steps do you need to take and what technologies do you need to use?

According to the study, developing capabilities for personalized marketing and advancing a mobile commerce strategy were both among the top five major strategies that retailers want to pursue in the next 18 months. But these are mysteries that few have figured out.

I would like to invite you to join an upcoming webinar on May 7 at 11:00 a.m. Pacific Time that will answer these questions. Hosted by RIS News, Microsoft retail executive ShiSh Shridhar along with the CEO of VMob Scott Bradley will share how you can unleash the power of personalized marketing through mobile devices that optimize shopper engagement in stores.

They’ll cover topics like using live data to send customer offers on their mobile phones; basing personalized marketing campaigns on data about location, weather, social profile and purchase history; and how to dynamically manage those campaigns.

If you missed VMob in the Microsoft booth at NRF, they are doing some very innovative things with their mobile engagement platform, which can predict likely customer behavior based on historic and live, contextual data streams. You can learn more about their work here.

The panel will also demystify the Internet of Things and its ability to enable the future of personalized marketing, and explain how to create an Internet of Your Things using devices and data you already possess. And they’ll share best practices from a live retailer case study that you won’t want to miss!

We hope you can join us to learn how to use these powerful opportunities to transform your customer engagement to increase sales and improve customer loyalty!