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Can you remember the first item you bought online? At the time, it must have seemed remarkable, if not a little nerve wracking. Today, the retail landscape has shifted so massively and permanently that we take the online channel for granted. The convenience of online shopping is fantastic for consumers, who can have products shipped from a company halfway around the world with just a click. However, many retailers are struggling with legacy systems that don’t integrate sales channels.

To stay competitive in the 21st century, retailers need an integrated system that can provide revolutionary visibility across sales channels and international borders. The system also needs to be adaptable to inevitable business change and transformation – by 2020, 80% of business processes will be reinvented, digitized, or eliminated. This type of transformation can be painful, but the benefits significantly outweigh the costs. According to a recent IDC report, retail companies that take advantage of their data can potentially gain an additional $94 billion in revenue over companies that don’t.

Microsoft’s Dynamics 365 prepares your company to compete in the increasingly digital and global retail landscape. As an end-to-end, omni-channel solution, it handles the full spectrum of retail operations – from the first link in the supply chain to the point-of-sale (POS). Read on to find out how Dynamics 365  can transform your business from end to end.

Transform your products and optimize your operations

When launching a new product, you need to accurately identify trends, source from global suppliers, merchandise effectively, design a marketing strategy, and manage inventory logistics. To improve your strategic decisions from end to end, you need a 360-degree view of your business. Dynamics 365 helps you make better tactical and financial choices by centralizing sales and inventory data across all channels. It provides a single system for managing every link in the supply chain, from sourcing and merchandising to warehousing and distribution. It makes it easy to categorize products, define pricing, and maintain the stock that customers want, when and where they want it.

Engage your customers across channels

Your customers are increasingly engaging with your brand through social media, mobile apps, and websites in addition to physical stores. 84% of customers report that they browse products on digital devices before, during or after visiting a store. As shoppers move from one channel to the next, they expect a seamless experience. With Dynamics 365 for retail, you can deliver frictionless engagement across every touchpoint – including catalog, call-center, and in-store kiosks. Instead of cobbling together data from siloed systems, Dynamics 365 gives you one tool for tracking sales results across channels and maintaining consistent customer-facing information.

Empower your employees

Although consumers shop with the aid of devices, they still value the in-store experience: 72% plan to shop in stores as much as they did last year. Dynamics 365 for retail empowers your employees to improve store operations in two key ways. First, it helps them provide world-class customer service and expedite checkouts with a mobile point-of-sale that displays up-to-date product, promotion, and customer information. Second, the solution’s role-optimized productivity tools simplify daily tasks like work orders, inventory, and reports, which frees employees to spend time on more valuable activities.  The solution also untethers mobile workers such as field sales associates by giving them access to the business system from mobile devices in the field.

Learn more

Microsoft & Dynamics are ready to help retailers with their easily-deployed Dynamics 365 for Retail. Dynamics 365 is a comprehensive omnichannel solution that provides out of the box analytics for every part of your business. Scalable and global, Dynamics 365 can grow with your business with streamlined business processes and cost effective cloud powered infrastructure. The solution is flexible and integrates with existing technology, so it can be deployed with or without an existing POS.

Learn more about Dynamics 365 for Retail, or take a guided tour.