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Creativity in the Digital Age with Johnny Marr

Johnny Marr playing the guitar

Sustained creativity has always been a true differentiator. The people who regularly break through the status quo—and embolden others to do it, too—become our models for true ingenuity.

Experimentation and continual learning drive ingenuity forward. But nothing amounts to the power of the human spirit to transform society through business, relationships, and the arts.

At Microsoft, we empower people with the ambition to turn ideas into actions. These doers start things, big and small, and use technology to thrive in extraordinary ways.

“Creativity in the Digital Age,” a short film featuring music legend Johnny Marr, shines a spotlight on the vision, techniques, and values that fuel continual innovation and inventiveness.

Recognized as one of the most accomplished and diverse artists of his era, Johnny demonstrates how a timeless art form keeps in tune with the advances of technology and the methods that transform it— methods that have sustained his own creativity for nearly 40 years.

“Imagination, and the human heart, and the human spirit, which is the thing that goes into those ones and zeros and manipulates them—sometimes brilliantly, sometimes accidentally—into a piece of work that other humans react to.” – Johnny Marr

Picture of Johnny Marr