I just got back from a 2 week trip to India, taking part in their local launch events. We reached over 1500 people at over 3 launch events, in Bangalore, Mumbai and Delhi. V. Somasegar – the Senior VP from the Visual Studio team was the keynote speaker. This was the first launch to have been done in cinema halls (yes, you read that right!) in alignment with the “heroes” theme. This departure from the ordinary and taking IT Professionals & dev hero stories to Bollywood was appreciated by one and all. The audience was entertained by a matinee show of the latest blockbuster hits right after the conclusion of the technical sessions in the 3 cities, while the CIOs at Mumbai were entertained by a new hit rock band – Sonu Nigam. I love the diversity in how the different local events were conducted. I have included a few photos from the launch events below.
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