We recognize that each organization has its own unique challenges and requirements, and this is no different when it comes to taking advantage of the cloud. Organizations have different requirements when it comes to security, compliance, application needs, and level of control – which is why it is necessary to choose a solution which is flexible enough to meet an organization’s unique needs while still allowing it to adapt to rapidly changing requirements.

Scale on demand with flexible deployment options:  With SQL Server Code Name “Denali,” customers are not constrained to any one environment be it traditional deployments, private clouds or the public cloud. Instead, organizations can “mix and match” and take advantage of a common underlying architecture which gives them maximum flexibility in deploying their solutions across private, public or hybrid environments to meet growing and changing business needs.

Fast time to market:  Whether customers want to build it themselves, buy it ready-made or simply consume it as service, SQL Server Code Name “Denali” gives customers a range of options for quickly building solutions. For those who want to build it themselves, take advantage of reference architectures and tools to rapidly build private cloud solutions. Alternatively, buy ready-made SQL Server appliances optimized for workloads and which eliminate the time to design tune and test hardware and software appliances. Or simply consume it as a service from the public cloud with SQL Azure!

Common set of tools across on-premises and cloud:  Maximize your skills and be cloud-ready by using the same set of skills and an integrated set of developer and management tools for developing and administering applications across private cloud and public cloud. SQL Server Developer Tools code name “Juneau,” enables an integrated development experience for developers to build next-generation web, enterprise and data-aware mobile applications within SQL Server Code Name “Denali.” Also, support for enhancements to the Data-tier Application Component (DAC) introduced in SQL Server 2008 R2, further simplify the management and movement of databases across server, private and public cloud.

Extend any data, anywhere:  Extend the reach of your data and power new experiences by taking advantage of technologies such as SQL Azure Data Sync to synchronize data across private and public cloud environments, OData to expose data through open feeds to power multiple user experiences, and Windows Azure Marketplace DataMarket to monetize data or consume it from multiple data providers. Meanwhile, SQL Server Code Name “Denali” delivers extended support for heterogeneous environments by connecting to SQL Server and SQL Azure applications using any industry standard APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) across varied platforms including .NET, C/C++, Java, and PHP.

Download SQL Server Code Name “Denali” CTP3 or SQL Server Developer Tools Code Name “Juneau” CTP bits TODAY at: http://www.microsoft.com/sqlserver/en/us/get-sql-server/try-it.aspx