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Posts by Colin Masson, Global Industry Director, Manufacturing Solutions, at Microsoft Cloud and Enterprise

driving down a highway towards the sunset

Making the C.A.S.E. for partner ecosystems: Driving the future of mobility at IAA 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Director, Manufacturing Solutions, at Microsoft Cloud and Enterprise
Much more than a car show and trade fair attracting 225,000 visitors, the Frankfurt Auto Show (IAA) and New Mobility World event is where international visionaries, CEOs, and newcomers converge to debate the future of mobility. This year we took the opportunity at New Mobility World to express how Microsoft’s mission to, “Empower every person...Read more
Two men working in factory while looking at device

IT+OT=IoT for manufacturers 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Director, Manufacturing Solutions, at Microsoft Cloud and Enterprise
Modern manufacturing requires intelligent operations and connected supply chains to deliver more agile production, greater transparency, and smarter products and services....Read more
Four employees working with tools in a helicopter factory

Why Services are the Future of Manufacturing 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Director, Manufacturing Solutions, at Microsoft Cloud and Enterprise
In today’s market full of feature-saturated products and super competitive prices, manufacturers are exploring new service-based business models that will allow them to expand margins and build stronger relationships with customers....Read more
Person holding a clipboard and wearing hard hat walking through factory floor

The 6 trends that will define intelligent manufacturing in 2019 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Director, Manufacturing Solutions, at Microsoft Cloud and Enterprise
As manufacturing companies of the past turn into the intelligent manufacturing businesses of the future, manufacturing leaders must leverage technology to help bridge the gap, improve safety and operations, provide greater transparency, and deliver better products and experiences....Read more