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Microsoft Industry Blogs > Colin Masson

Posts by Colin Masson, Global Industry Marketing Director, Manufacturing

two people wearing AR headsets

Hannover Messe 2021: What’s next for manufacturing 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
Its been a challenging year for manufacturers, but also an exciting one, as they’ve been able to respond and adapt by accelerating their digital transformation journeys—and as you’ll hear from Microsoft leaders, customers, and partners at Hannover Messe 2021: Digital Edition—the benefits of digitalization are no longer questioned, it’s now about accelerating time to value,...Read more
person wearing an AR headset looking at a computer system

Top 5 things to see and do at Hannover Messe Digital Edition 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
It’s been two years since we last invited you to join us at Hannover Messe in Germany, where we mingled with 220,000 of our manufacturing colleagues from around the world to share and explore the leadership and innovations on display. Since then we’ve built on our theme of augmenting human intelligence from Hannover Messe 2019, helping manufacturers accelerate their digital...Read more
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Addressing the skills gap in manufacturing’s new normal 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
Can digitization address the manufacturing skills gap and worker safety? Even before the pandemic, manufacturing has been changing so quickly that it can be difficult for your workforce to keep up. In fact, Deloitte and the Manufacturing Institute had estimated that up to 2.4 million US manufacturing jobs could remain unfilled between 2018 and 2028 because of a lack of adequate skills.1  According to a Deloitte...Read more
piece of machinery in a factory

Kennametal is on the cutting edge of manufacturing 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
Current market conditions are demonstrating how heavily the world relies on manufacturers’ abilities to operate agile factories and resilient supply chains. One great illustration of the critical role of manufacturers is explained in the inside story of how a group of rival companies came together to make ventilators for the NHS during the COVID-19 pandemic....Read more
woman looking at a piece of machinery wearing safely goggles

Navigating Microsoft’s inaugural Digital Manufacturing Summit 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
For the last few years, we’ve saved many of our best Microsoft customer, partner, and Microsoft’s manufacturing solutions news for Hannover Messe, and hope to be able to join the manufacturing community again in person in 2021. However, for 2020, we had to go digital, especially as it was more important than ever that we...Read more
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Making the C.A.S.E. for partner ecosystems: Driving the future of mobility at IAA 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
Much more than a car show and trade fair attracting 225,000 visitors, the Frankfurt Auto Show (IAA) and New Mobility World event is where international visionaries, CEOs, and newcomers converge to debate the future of mobility. This year we took the opportunity at New Mobility World to express how Microsoft’s mission to, “Empower every person...Read more
Two men working in factory while looking at device

IT+OT=IoT for manufacturers 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
Modern manufacturing requires intelligent operations and connected supply chains to deliver more agile production, greater transparency, and smarter products and services....Read more