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Microsoft Industry Blogs > Colin Masson

Posts by Colin Masson, Global Industry Marketing Director, Manufacturing

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Addressing the skills gap in manufacturing’s new normal 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
Can digitization address the manufacturing skills gap and worker safety? Even before than pandemic, manufacturing has been changing so quickly that it can be difficult for your workforce to keep up. In fact, Deloitte and the Manufacturing Institute had estimated that up to 2.4 million US manufacturing jobs could remain unfilled between 2018 and 2028 because of a lack of adequate skills.1  According to a Deloitte...Read more
piece of machinery in a factory

Kennametal is on the cutting edge of manufacturing 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
Current market conditions are demonstrating how heavily the world relies on manufacturers’ abilities to operate agile factories and resilient supply chains. One great illustration of the critical role of manufacturers is explained in the inside story of how a group of rival companies came together to make ventilators for the NHS during the COVID-19 pandemic....Read more
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Navigating Microsoft’s inaugural Digital Manufacturing Summit 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
For the last few years, we’ve saved many of our best Microsoft customer, partner, and Microsoft’s manufacturing solutions news for Hannover Messe, and hope to be able to join the manufacturing community again in person in 2021. However, for 2020, we had to go digital, especially as it was more important than ever that we...Read more
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Making the C.A.S.E. for partner ecosystems: Driving the future of mobility at IAA 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
Much more than a car show and trade fair attracting 225,000 visitors, the Frankfurt Auto Show (IAA) and New Mobility World event is where international visionaries, CEOs, and newcomers converge to debate the future of mobility. This year we took the opportunity at New Mobility World to express how Microsoft’s mission to, “Empower every person...Read more
Two men working in factory while looking at device

IT+OT=IoT for manufacturers 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
Modern manufacturing requires intelligent operations and connected supply chains to deliver more agile production, greater transparency, and smarter products and services....Read more
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Why Services are the Future of Manufacturing 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
In today’s market full of feature-saturated products and super competitive prices, manufacturers are exploring new service-based business models that will allow them to expand margins and build stronger relationships with customers....Read more
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The 6 trends that will define intelligent manufacturing in 2019 

  • Author avatar of Colin Masson
    By Colin MassonGlobal Industry Marketing Director, Manufacturing
As manufacturing companies of the past turn into the intelligent manufacturing businesses of the future, manufacturing leaders must leverage technology to help bridge the gap, improve safety and operations, provide greater transparency, and deliver better products and experiences....Read more