Upscale your patient marketing to create personalized experiences

Patients are doing their best daily to make informed decisions about their healthcare as access to information becomes more readily available. Health organizations have an opportunity to capitalize on this engagement by focusing holistically on the patient journey, looking end-to-end from their care interactions to their experience as a health consumer.

As the industry shifts toward value-based care, the best way to stand out from the competition is to effectively address individual health needs and find new meaningful ways to communicate with patients. Achieving these goals isn’t an easy task. Health organizations must learn how to cut through the clutter and become a credible trusted voice in their community. Technology advances in AI and cloud are opening the door for health organizations to use their wealth of data to deliver valuable insights, engage with their patients, and react to unique health trends within their communities.

How are health organizations using Microsoft solutions like Dynamics 365 Healthcare Accelerator to personalize patient experiences at scale? Read the post on Unlocking the Power of Your EHR Data to Personalize Patient Care.

Jenn Roth

Director, Global Healthcare Product Marketing Microsoft Global Industry Marketing

Jenn Roth leads Microsoft’s healthcare and life sciences product marketing strategy and GTM messaging for the Global Industry Product Marketing team. She is the solution program lead for the Microsoft Cloud for Healthcare. Her experience includes hospital administration, product marketing, global communications, and commercialization across Class III medical devices and clinical SaaS applications.

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