Learn how to transform the automotive retail experience
Obsessing over customer experience requires a shift in the way automotive companies have traditionally managed their customer engagement processes.
The vehicle ownership journey has changed. As consumers, we are all living more of our lives online. And as businesses, we need to develop our understanding of our customers in this new world to be able to engage in a personal, relevant and timely way.
So what does it take to make every experience personal, relevant and timely?
Microsoft’s own research into this area identified a key set of criteria that needs to be met to do this—which involves focusing on directly enhancing the customer experience, internal agility, and transforming to a digital business.
In a new introductory webcast, Microsoft’s Chris Harries discusses the change in experience consumers are seeking when buying and owning a vehicle, and shares insights to help OEMs and Dealers make the shift to seamless customer engagement across the digital-physical continuum.
Watch the webcast now to learn more!
