David Held articles

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David Held
Senior Product Marketing Manager
Published 
2 min read

The new business model: Relationship Selling 

Relationship selling is all about empowering sellers to drive customer engagement. In the digital age, engagement isn’t just about in-person interactions. It’s about delivering the type of touch a buyer expects, at the time it is expected in the buying process, in the context of what the buyer needs with a measurable impact (conversion, trust,
Published 
2 min read

Customer 2.0: Understanding the Modern buyer through Relationship Selling 

When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies
Published 
2 min read

A modern sellers success depends on customer obsession [webinar] 

It’s well known that B2B buyers have access to information at their fingertips, and even prefer not to engage with sellers at the beginning of their buying journey. Unfortunately, if you are practicing conventional sales tactics and not engaging with your buyers you might be approaching your buyers the wrong way or with the wrong information. Technology has changed how buyers and sellers interact.