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Posts by David Held, Senior Product Marketing Manager with Microsoft

The new business model: Relationship Selling

By , Senior Product Marketing Manager with Microsoft
Relationship selling is all about empowering sellers to drive customer engagement. In the digital age, engagement isn’t just about in-person interactions. It’s about delivering the type of touch a buyer expects, at the time it is expected in the buying process, in the context of what the buyer needs with a measurable impact (conversion, trust,...

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Relationship sales isn’t just for selling—How marketing can make an impact

By , Senior Product Marketing Manager with Microsoft
Adapting to the ever-evolving behaviors of modern-day B2B buyers is impacting sales teams within B2B companies. It’s also impacting marketing teams that are aligning their sales and marketing strategies are setting themselves up for success. The basis of relationship sales is engaging the right type of touchpoint the buyer expects, at the time it is...

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Customer 2.0: Understanding the Modern buyer through Relationship Selling

By , Senior Product Marketing Manager with Microsoft
When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies...

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A modern sellers success depends on customer obsession [webinar]

By , Senior Product Marketing Manager with Microsoft
It’s well known that B2B buyers have access to information at their fingertips, and even prefer not to engage with sellers at the beginning of their buying journey. Unfortunately, if you are practicing conventional sales tactics and not engaging with your buyers you might be approaching your buyers the wrong way or with the wrong...

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Your sales team needs to be quick to impress

By , Senior Product Marketing Manager with Microsoft
The tough stats around personal engagement in sales For three days, 1,400 B2B sales and marketing leaders descended upon Las Vegas to learn, share and experience how we can improve our marketing efficiencies and sales processes, and deliver value in an increasing customer-driven environment. Regardless of your perspective at the beginning of the week, The...

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