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Microsoft Dynamics 365

Relationship sales isn’t just for selling—How marketing can make an impact

Adapting to the ever-evolving behaviors of modern-day B2B buyers is impacting sales teams within B2B companies. It’s also impacting marketing teams that are aligning their sales and marketing strategies are setting themselves up for success. The basis of relationship sales is engaging the right type of touchpoint the buyer expects, at the time it is...

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Announcing Microsoft Dynamics 365 Business Central: greater impact with an end-to-end view

In the era of digital transformation, change is the new normal and a dramatic evolution is underway across industries. The most successful businesses are already reaping the rewards by expanding on flexible cloud platforms and meeting customer demands in real-time by collecting comprehensive data, intelligently analyzing results and responding with sophisticated automation software. Later this...

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Customer 2.0: Understanding the Modern buyer through Relationship Selling

When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies...

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Conversations about Business Applications: Momentum and progress

Over the past several weeks, I’ve had an opportunity to spend quality time with several customers, partners, and industry analysts. It’s been incredibly insightful to learn more about their experiences and perspectives on our business and to share with them my optimism and excitement about Microsoft Business Applications. On the recent Microsoft Q2 earnings webcast,...

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Dyanamics 365 for marketing

Dynamics 365 for Marketing public preview is now available

Growing businesses need more than basic email marketing tools to turn their prospects into business relationships. That’s why today, we are happy to announce Dynamics 365 for Marketing is available in public preview for organizations seeking a marketing automation solution to generate more demand and drive more sales. Microsoft Dynamics 365 for Marketing is designed...

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A modern sellers success depends on customer obsession [webinar]

It’s well known that B2B buyers have access to information at their fingertips, and even prefer not to engage with sellers at the beginning of their buying journey. Unfortunately, if you are practicing conventional sales tactics and not engaging with your buyers you might be approaching your buyers the wrong way or with the wrong...

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Cashier taking an order in cafe

Building Personal Relationships through Technology

Over the last decade, the retail industry has undergone a massive transformation. The proliferation of e-commerce expanded customer choice, the rise of social media changed how people gather product details, and the expansion of smartphones placed an unlimited supply of information at our fingertips. All of this means that customer expectations are changing—rapidly....

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