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Microsoft Dynamics 365

Building a servitization mindset to transform your field service organization

Servitization is likely a familiar term to many field service organizations as leading companies around the world, from aerospace to oil and gas exploration, move from a traditional product-centric delivery model to a more service-centric one. In a global, commoditized economy, successful companies understand the need to differentiate themselves through service delivery. In fact, according...

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A day in the life: The AI enabled field service organization

Field service organizations have historically run under a reactive, break-fix operating model, only able to respond to device failures after customers report a problem. Modern field service organizations need new ways to make sense of available information to enable their people and take early action to address customer needs. Intelligent, predictive systems driven by artificial...

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Moving businesses forward with Microsoft Business Applications in Australia

Today we’re in Melbourne, Australia for our Microsoft Business Forward event where we’re sharing how leading Australian organizations are accelerating their digital transformation together with Microsoft. I’m excited to see how organizations across industries, including healthcare services groups to technology and communications providers to snack food companies, are all building systems of intelligence and digitizing...

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The new business model: Relationship Selling

Relationship selling is all about empowering sellers to drive customer engagement. In the digital age, engagement isn’t just about in-person interactions. It’s about delivering the type of touch a buyer expects, at the time it is expected in the buying process, in the context of what the buyer needs with a measurable impact (conversion, trust,...

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Relationship sales isn’t just for selling—How marketing can make an impact

Adapting to the ever-evolving behaviors of modern-day B2B buyers is impacting sales teams within B2B companies. It’s also impacting marketing teams that are aligning their sales and marketing strategies are setting themselves up for success. The basis of relationship sales is engaging the right type of touchpoint the buyer expects, at the time it is...

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Announcing Microsoft Dynamics 365 Business Central: greater impact with an end-to-end view

In the era of digital transformation, change is the new normal and a dramatic evolution is underway across industries. The most successful businesses are already reaping the rewards by expanding on flexible cloud platforms and meeting customer demands in real-time by collecting comprehensive data, intelligently analyzing results and responding with sophisticated automation software. Later this...

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Customer 2.0: Understanding the Modern buyer through Relationship Selling

When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies...

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