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JUST ANNOUNCED! Bestselling author Malcolm Gladwell to keynote at Microsoft Business Applications Summit

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We’re bringing our BizApps community together for the first-ever Microsoft Business Applications Summit, the place for Dynamics 365, Power BI, Excel, PowerApps and Flow superfans to connect, collaborate and pack in as much learning as possible, July 22-24 in Seattle. Whether you’re a BizApps whiz or one in the making, this all-new conference has something...

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How to turn your field service operations into a profit center

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Field service technicians may be the most overlooked marketing and sales resource you’ve got. After all, once you’ve successfully landed the account, who gets more face time with the customer than the tech responsible for installing and maintaining the customer’s solution? That’s why your chances for repeat business and referrals greatly depend on how the...

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More than just emails

Lead nurturing – More than just email blasts

By , Sr. Product Marketing Manager, Dynamics 365 for Marketing
Have you ever signed up for a mailing list thinking it will help you stay up to date on a product or service, only to find the future content to be mostly irrelevant? According to CMO.com, 42 percent of buyers say they get annoyed when their content isn’t personalized. There’s a growing buyer expectations gap...

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Essential Dynamics 365 resources to help you with GDPR compliance

By , Senior Product Marketing Manager, Dynamics 365
Microsoft is committed to the security and privacy of customer data—ours and yours. The General Data Protection Regulation (GDPR), effective May 25, 2018, is another opportunity for us to demonstrate our commitment to protect and enable the privacy rights of individuals while helping to ensure our Dynamics customers are ready to meet their GDPR requirements...

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Unlock what’s next with Microsoft Business Applications @ Microsoft Build

By , General Manager, Business Applications & Industry
Microsoft is thrilled to host Build this week in Seattle. Build is the ultimate Microsoft developer event, where the most innovative minds connect to get inspired and code the future. During our Spring launch event, we announced several new features and capabilities to the Business Applications portfolio, including many updates to the Power platform that...

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Convert more leads with a clearer picture of the customer’s need

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Sometimes converting leads feels like your banging your head against a brick wall. Your marketers work tirelessly to generate new leads. The sales team diligently follows up to talk shop, answer questions, and make recommendations—virtually anything they can do to build a connection and close the deal. And every time, it seems, the customer goes...

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Building a servitization mindset to transform your field service organization

By , Director, Product Marketing
Servitization is likely a familiar term to many field service organizations as leading companies around the world, from aerospace to oil and gas exploration, move from a traditional product-centric delivery model to a more service-centric one. In a global, commoditized economy, successful companies understand the need to differentiate themselves through service delivery. In fact, according...

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A day in the life: The AI enabled field service organization

By , Senior Product Marketing Manager, Dynamics 365 for Field Service
Field service organizations have historically run under a reactive, break-fix operating model, only able to respond to device failures after customers report a problem. Modern field service organizations need new ways to make sense of available information to enable their people and take early action to address customer needs. Intelligent, predictive systems driven by artificial...

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Moving businesses forward with Microsoft Business Applications in Australia

By , General Manager, Business Applications & Industry
Today we’re in Melbourne, Australia for our Microsoft Business Forward event where we’re sharing how leading Australian organizations are accelerating their digital transformation together with Microsoft. I’m excited to see how organizations across industries, including healthcare services groups to technology and communications providers to snack food companies, are all building systems of intelligence and digitizing...

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