Microsoft is a Leader in The Forrester Wave™: Customer Service Solutions, Q1 2024 

Most organizations find it’s no longer good enough to just measure successful service engagements solely on whether a customer issue is resolved. Instead, they aim to deliver personalized, fast service experiences at every touchpoint through all engagement channels. The best way to do this is by building long-term customer loyalty and transforming operations with modern, AI-enhanced capabilities across all service processes and interactions. That’s why we are continuously enhancing Microsoft Dynamics 365 Customer Service to empower our customers and help them differentiate their service organizations. Today, we’re happy to announce that Microsoft has been named a Leader in The Forrester WaveTM: Customer Service Solutions, Q1 2024 attaining top scores possible in the business intelligence, process management, and collaboration criteria.


Investing in AI and a unified platform for modernizing customer service 

More and more, service agents feel increased pressure to provide smart, fast, and customized answers when presented with customer issues. But finding information and experts to quickly resolve an issue can present its own challenges. According to the Microsoft Work Trend Index, 62% of people spend too much time scouring for information during their workday. For service organizations, agents who must scramble to find information can mean both slower time to resolution for individual cases and a lower number of cases addressed per day overall. The agent experience is the heart of Dynamics 365 Customer Service. The key to improving satisfaction in service delivery is enabling agents to take customer requests from any channel, handle multiple sessions at a time, interact with multiple apps without losing context, and enhance their workflow with productivity tools. Our answer is to provide a solution that helps service organizations harness the power of data, AI, automation, and collaboration to help agents focus on resolving customer issues quickly. Dynamics 365 Customer Service helps service organizations unlock trusted knowledge to accelerate onboarding and case resolution, improve efficiency, and automate tasks for agents in their flow of work.  

What is customer Service?

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More recently, we’ve brought Microsoft Copilot into Dynamics 365 Customer Service. Copilot provides real-time, AI-powered assistance to help customer support agents solve issues faster by relieving them from mundane tasks—such as searching and note-taking—and freeing their time for more high-value interactions with customers. Without costly development time, organizations can simply point to their data and, in a few minutes, unlock generative AI-powered conversations across their knowledge bases and other sources. Agents can use Copilot to respond to incoming email, factoring in other relevant customer data to produce a personalized, accurate, and editable reply. Contact center managers can also use Copilot analytics to view usage and better understand how next-generation AI impacts the business. In addition, service agents are empowered with additional AI experiences and automation to help fuel collaboration and productivity for delivering world-class customer service at scale. We recently completed a study that evaluated the impact of Copilot in Dynamics 365 Customer Service on agent productivity for our own Microsoft Support agents providing customer care across the commercial business. They found that agents can quickly look up answers to high-volume requests and avoid lengthy investigations of previously documented procedures. One of our lines of business with these characteristics has realized a 22% reduction in time to close cases using Copilot.  

At Microsoft, we strive to enable our customers to empower their customers to engage on their terms, at their optimal times, and on their channels of choice. We believe we have earned our position as a Leader by developing a customer service solution that enables agents to focus on delivering more cutting-edge service experiences by harnessing available data and using the power of generative AI to deliver consistent, personalized customer experiences; maximize their productivity; and optimize service operations. And with our comprehensive service platform that includes automation, knowledge management, collaboration, and more, service organizations can streamline case management, enable more personalized service, and get a clear, 360-degree view into how their service organization is performing. As Forrester points out in its report, “Microsoft’s vision is broader than just customer service, and it’s firmly grounded in three principles: Engagement must be personalized via AI; customer service must be highly collaborative; and outcomes must drive improvements. Microsoft Dynamics 365 Customer Service actualizes this vision.” 

Building on next-generation AI that’s enterprise ready 

Learn about Dynamics 365

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Microsoft Dynamics 365 is built on Microsoft Azure OpenAI Service, so our customers can rest assured that it offers data privacy and protection. Azure OpenAI Service offers a range of privacy features, including data encryption and secure storage, enabling organizations to control access to their data, and provides detailed auditing and monitoring capabilities.  

Creating responsible AI solutions 

Most importantly, we are committed to creating responsible AI by design. Our work is guided by a core set of principles: fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability. We are putting those principles into practice across the company to develop and deploy AI that will have a positive impact on society. 

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The Forrester Wave™

Microsoft is a Leader in the The Forrester Wave™: Customer Service Solutions, Q1 2024.

Learn more about customer service 

We’re excited to be recognized as a Leader in the Forrester Wave and are committed to providing innovative customer service platform capabilities to help our customers continuously improve their own customer service offerings. 

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Contact your Microsoft representative to learn more about the value and return on investment, and consider trying Dynamics 365 Customer Service for free by visiting.