Rik van der Kooi articles

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Rik van der Kooi
Corporate Vice President, Microsoft Advertising

Introducing Microsoft Customer Experience Platform: A solution for connected customer experiences 

Engaging with customers in today’s world is multifaceted, spanning everything from generating that initial spark of interest, to closing a sale and nurturing the relationship, to delivering exceptional ongoing service and support. Today, those experiences are often disconnected, and customer relationships are fragmented. On top of that, our expectations as customers have risen dramatically. We