Any professional working in the banking industry would tell you that customers are their most important asset. In these unprecedented times, banks have a responsibility to prioritize customer needs and support essential workers, to alleviate anxiety, and respond to shifting tastes and preferences.
Staying connected with your customers to provide a best-in-class customer experience has never been more important, especially when in-person feedback opportunities are limited. To stay agile and deliver the best products, services, and experiences, leaders need to use customer feedback as their main KPI.
