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Microsoft Dynamics 365 Blog
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Shruti Shukla

Group Product Marketing Manager, Business Apps and Global Industries

Posts

Out-of-box experience with new Dell XPS 13 laptop.
Out-of-box experience with new Dell XPS 13 laptop.
A decade ago, marketing was focused on guiding the customer through predictable stages of awareness, consideration, and purchase. We were relatively assured that if we reached x number of eyeballs, we could expect y number of responses and z number of conversions. That world no longer exists. Eighty-one percent of consumers1 want to purchase from...Read more
Operations manager presenting.
Operations manager presenting.
Despite significant headwinds in 2020—a global pandemic, economic downturn, and technology budgets clipped—customer data platform (CDP) growth is booming. Businesses are charging full steam ahead on digital transformation efforts as their customers have dramatically moved toward online channels. According to a McKinsey Global Survey of executives, organizations across sectors and geographies are likely to report...Read more
Adult female outside at a work site holding a black Microsoft Surface Pro X in tablet mode with a black Microsoft Surface Pen in hand. Microsoft Dynamics screen in shown. Expires 10/16/2022
Adult female outside at a work site holding a black Microsoft Surface Pro X in tablet mode with a black Microsoft Surface Pen in hand. Microsoft Dynamics screen in shown. Expires 10/16/2022
Truly engaged, always connected The events of 2020 have left a lasting impact on the retail industry and retailers are fueling rapid innovation with development and rollout of new technologies. The global pandemic has shifted how customers buy, as well as renewed recognition of the critical value of technology to customers. Convenience, flexibility, and personalization...Read more
Informal meeting with operations manager.
Informal meeting with operations manager.
In today’s digital economy, delivering an exceptional customer experience across every touchpoint has quickly become a competitive differentiator. Most organizations realize if they hope to remain successful they must effectively leverage the vast amounts of data available to them in order to support the personalized engagement that customers expect. According to McKinsey, organizations that harness...Read more
Real people. Male doctor wearing scrubs, glasses, and face mask standing and speaking in medical facility in Liberia.
Real people. Male doctor wearing scrubs, glasses, and face mask standing and speaking in medical facility in Liberia.
Customer data platforms (CDP) aim at helping improve business outcomes in many industries—from delivering better brand experiences in retail and consumer goods to optimizing engagement and fundraising for nonprofits. In the healthcare space, gaining a 360-degree view of the patient and having a unified view of health records, past interactions, and communication preferences empowers front-line support...Read more
A woman sitting in a chair using a laptop
A woman sitting in a chair using a laptop
If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences? We sat down with Sheryl Kingstone of 451 Research, a part of S&P Global Market...Read more
Female first line worker sitting at table in commercial retail store using Acer laptop. She is flipping through a book of fabric sample swatches, while looking at laptop.
Female first line worker sitting at table in commercial retail store using Acer laptop. She is flipping through a book of fabric sample swatches, while looking at laptop.
Customer experience is more important now than ever before. The coronavirus pandemic has forced consumers to adopt new habits, reevaluate priorities, and shift consumption. Increasingly, transactions have moved online, and companies are limited to virtual engagement. Buying trends are changing rapidly as consumers face many uncertainties and at the same time expect brands to react...Read more
Two men using Microsoft Dynamics 365 Layout in a retail space. Contains hologram scenario.
Two men using Microsoft Dynamics 365 Layout in a retail space. Contains hologram scenario.
According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is catching up with expectations, with second generation augmented reality tools that make the technology more...Read more
Students learn basic computer skills on laptop computers in classroom of a primary school near Delhi.
Students learn basic computer skills on laptop computers in classroom of a primary school near Delhi.
Nonprofit organizations rely on donors and volunteers to sustain and expand their missions. But they must compete with other nonprofits for the contributions of these valuable supporters. To secure and retain necessary funds and resources, nonprofits must appeal to the interests of their supporters. Some are interested in improving children’s health, while others want to...Read more
Dynamics 365 customer data platform.
Dynamics 365 customer data platform.
Artificial intelligence (AI) has been around for some time now. What was once an elusive technology only accessible to those with vast resources and budget is now being democratized and attainable for every organization. With prebuilt AI capabilities embedded in enterprise solutions, organizations can now benefit from AI. Organizations can process and interpret enormous volumes...Read more
Dynamics 365 Customer Insights dashboard.
Dynamics 365 Customer Insights dashboard.
For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet today’s changing customer demands is vital. While advancements in technology have led to more automated and self-service functions across hospitality organizations like online booking and reservations, it has also...Read more
a screenshot of a cell phone
a screenshot of a cell phone
The CDP Institute’s latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. B2Bs have significantly longer and more complex sales cycles that create huge volumes of data, and the relationship-driven nature of B2B business...Read more