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Dynamics 365 Blog
Author avatar of Shruti Shukla

Shruti Shukla

Sr. Product Marketing Manager, Microsoft Dynamics 365

Posts

a screenshot of a cell phone
a screenshot of a cell phone
The CDP Institute’s latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. B2Bs have significantly longer and more complex sales cycles that create huge volumes of data, and the relationship-driven nature of B2B business...

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Two women sitting at a laptop in an open office space.
Two women sitting at a laptop in an open office space.
Organizations must tailor consumer experiences to the individual needs and desires of current and prospective customers. Personalizing the customer journey, however, can be time intensive and expensive. Fortunately, Customer Relationship Management (CRM) technology, such as Microsoft Dynamics 365 Sales, makes this process efficient and affordable. One organization dependent on personalized experiences is AAA Northeast. Their...

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Two business people walking and talking outdoors.
Two business people walking and talking outdoors.
In today’s content and product-saturated marketplace, personalization is the key to standing apart from the competition. According to a recent study by Frost & Sullivan, by 2020 customer experience is expected to overtake price and product as the key brand differentiator, and companies globally lose over $300 billion each year due to poor customer experience....

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Two men in suits standing outside shaking hands.
Two men in suits standing outside shaking hands.
In today’s competitive buying market, customers have access to more content, purchasing channels, and brand options than ever before. With an overload of information and choices available, businesses can no longer survive by simply providing the bare minimum necessary to keep customers from leaving. Instead, they must demonstrate they understand and value their customers and...

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A group of people walking on in the office.
A group of people walking on in the office.
Adding a data-driven customer experience strategy can help organizations remain competitive and engage customers in more meaningful ways. Interestingly, this is no longer a marketing-only function and requires a shared effort across the business in order to be successful. Chief marketing officers can’t rely solely on traditional methods and channels to connect with audiences anymore....

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Two men reviewing documents on a laptop.
Two men reviewing documents on a laptop.
The landscape of modern banking has changed dramatically in the past decade. Financial institutions are facing intense competition not only from traditional competitors, but new cloud-based virtual banks that have appeared with recent technology advancements. Financial Service Institution (FSI) customers expect their institutions to deliver digital-forward, frictionless, and highly relevant experiences across multiple channels. With...

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Team reviewing customer insights in retail.
Team reviewing customer insights in retail.
The retail landscape has changed dramatically in recent years with the rise of internet consumerism providing customers with access to more content, buying channels, and brand options than ever before. Customers today are well-informed, highly selective, and expect intuitive, engaging, and personalized experiences when they shop – with consistency across every buying channel they use....

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Man and woman sitting in an office meeting.
Man and woman sitting in an office meeting.
In today’s digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with. Power that was once held by the providers of goods and services has now shifted to the customer, whose demand for a seamless and highly relevant experience at every...

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Microsoft Dynamics 365 Business Central offers organizations an all-in-one business management solution for managing finances, operations, sales and customer service, and an opportunity to easily upgrade from their entry-level accounting software and legacy ERP systems. Business Central offers terrific value because it integrates with other Microsoft cloud services including Office 365 and can be customized...

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