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Dynamics 365 Blog
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Shruti Shukla

Sr. Product Marketing Manager, Microsoft Dynamics 365

Posts

Two men using Microsoft Dynamics 365 Layout in a retail space. Contains hologram scenario.
Two men using Microsoft Dynamics 365 Layout in a retail space. Contains hologram scenario.
According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is catching up with expectations, with second generation augmented reality tools that make the technology more...Read more
Students learn basic computer skills on laptop computers in classroom of a primary school near Delhi.
Students learn basic computer skills on laptop computers in classroom of a primary school near Delhi.
Nonprofit organizations rely on donors and volunteers to sustain and expand their missions. But they must compete with other nonprofits for the contributions of these valuable supporters. To secure and retain necessary funds and resources, nonprofits must appeal to the interests of their supporters. Some are interested in improving children’s health, while others want to...Read more
Dynamics 365 customer data platform.
Dynamics 365 customer data platform.
Artificial intelligence (AI) has been around for some time now. What was once an elusive technology only accessible to those with vast resources and budget is now being democratized and attainable for every organization. With prebuilt AI capabilities embedded in enterprise solutions, organizations can now benefit from AI. Organizations can process and interpret enormous volumes...Read more
Dynamics 365 Customer Insights dashboard.
Dynamics 365 Customer Insights dashboard.
For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet today’s changing customer demands is vital. While advancements in technology have led to more automated and self-service functions across hospitality organizations like online booking and reservations, it has also...Read more
a screenshot of a cell phone
a screenshot of a cell phone
The CDP Institute’s latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. B2Bs have significantly longer and more complex sales cycles that create huge volumes of data, and the relationship-driven nature of B2B business...Read more
a group of people in a room
a group of people in a room
Organizations must tailor consumer experiences to the individual needs and desires of current and prospective customers. Personalizing the customer journey, however, can be time intensive and expensive. Fortunately, Customer Relationship Management (CRM) technology, such as Microsoft Dynamics 365 Sales, makes this process efficient and affordable. One organization dependent on personalized experiences is AAA Northeast. Their...Read more
Two business people walking and talking outdoors.
Two business people walking and talking outdoors.
In today’s content and product-saturated marketplace, personalization is the key to standing apart from the competition. According to a recent study by Frost & Sullivan, by 2020 customer experience is expected to overtake price and product as the key brand differentiator, and companies globally lose over $300 billion each year due to poor customer experience....Read more
Two men in suits standing outside shaking hands.
Two men in suits standing outside shaking hands.
In today’s competitive buying market, customers have access to more content, purchasing channels, and brand options than ever before. With an overload of information and choices available, businesses can no longer survive by simply providing the bare minimum necessary to keep customers from leaving. Instead, they must demonstrate they understand and value their customers and...Read more
A group of people walking on in the office.
A group of people walking on in the office.
Adding a data-driven customer experience strategy can help organizations remain competitive and engage customers in more meaningful ways. Interestingly, this is no longer a marketing-only function and requires a shared effort across the business in order to be successful. Chief marketing officers can’t rely solely on traditional methods and channels to connect with audiences anymore....Read more
a group of people sitting at a table
a group of people sitting at a table
The landscape of modern banking has changed dramatically in the past decade. Financial institutions are facing intense competition not only from traditional competitors, but new cloud-based virtual banks that have appeared with recent technology advancements. Financial Service Institution (FSI) customers expect their institutions to deliver digital-forward, frictionless, and highly relevant experiences across multiple channels. With...Read more
a room with people sitting at a table
a room with people sitting at a table
The retail landscape has changed dramatically in recent years with the rise of internet consumerism providing customers with access to more content, buying channels, and brand options than ever before. Customers today are well-informed, highly selective, and expect intuitive, engaging, and personalized experiences when they shop – with consistency across every buying channel they use....Read more
a person sitting in a chair
a person sitting in a chair
In today’s digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with. Power that was once held by the providers of goods and services has now shifted to the customer, whose demand for a seamless and highly relevant experience at every...Read more