Microsoft Dynamics 365 Blog
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Shruti Shukla

Group Product Marketing Manager, Business Apps and Global Industries

Posts

A woman sitting in a chair
A woman sitting in a chair

The new era of digital has ushered in a once-in-a-lifetime opportunity, as well as make-or-break challenges. Fast-moving organizations are seizing the moment to capture a sizable audience. But keeping customers is more difficult than ever. Organizations, facing mounting privacy regulations coupled with wary customers, are moving beyond third-party data to zero-party data for powering customer Read more

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Female small business professional at desk working on an HP Elite Book using Microsoft Word; open office; stylus.
Female small business professional at desk working on an HP Elite Book using Microsoft Word; open office; stylus.

Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personas—and their resulting customer journeys—are informed by data points important to the organization, not the customer. You cannot claim to be customer-centric, customer-first, or customer-obsessed Read more

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Man in front of a non-profit van.
Man in front of a non-profit van.

Volunteers and donors are the lifeblood of the non-profit world. Their contribution is often immeasurable, with life-changing impact to the individuals and communities they help. Although they should be treated the same way as a valued customer, in reality, they encounter less than inspiring experiences. The moment they opt-in, or donate time or money, they Read more

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Out-of-box experience with new Dell XPS 13 laptop.
Out-of-box experience with new Dell XPS 13 laptop.

A decade ago, marketing was focused on guiding the customer through predictable stages of awareness, consideration, and purchase. We were relatively assured that if we reached x number of eyeballs, we could expect y number of responses and z number of conversions. That world no longer exists. Eighty-one percent of consumers1 want to purchase from Read more

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Operations manager presenting.
Operations manager presenting.

Despite significant headwinds in 2020—a global pandemic, economic downturn, and technology budgets clipped—customer data platform (CDP) growth is booming. Businesses are charging full steam ahead on digital transformation efforts as their customers have dramatically moved toward online channels. According to a McKinsey Global Survey of executives, organizations across sectors and geographies are likely to report Read more

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a person sitting on a couch using a laptop
a person sitting on a couch using a laptop

Truly engaged, always connected The events of 2020 have left a lasting impact on the retail industry and retailers are fueling rapid innovation with development and rollout of new technologies. The global pandemic has shifted how customers buy, as well as renewed recognition of the critical value of technology to customers. Convenience, flexibility, and personalization Read more

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Informal meeting with operations manager.
Informal meeting with operations manager.

In today’s digital economy, delivering an exceptional customer experience across every touchpoint has quickly become a competitive differentiator. Most organizations realize if they hope to remain successful they must effectively leverage the vast amounts of data available to them in order to support the personalized engagement that customers expect. According to McKinsey, organizations that harness Read more

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Real people. Male doctor wearing scrubs, glasses, and face mask standing and speaking in medical facility in Liberia.
Real people. Male doctor wearing scrubs, glasses, and face mask standing and speaking in medical facility in Liberia.

Customer data platforms (CDP) aim at helping improve business outcomes in many industries—from delivering better brand experiences in retail and consumer goods to optimizing engagement and fundraising for nonprofits. In the healthcare space, gaining a 360-degree view of the patient and having a unified view of health records, past interactions, and communication preferences empowers front-line support Read more

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A woman sitting in a chair using a laptop
A woman sitting in a chair using a laptop

If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences? We sat down with Sheryl Kingstone of 451 Research, a part of S&P Global Market Read more

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Female first line worker sitting at table in commercial retail store using Acer laptop. She is flipping through a book of fabric sample swatches, while looking at laptop.
Female first line worker sitting at table in commercial retail store using Acer laptop. She is flipping through a book of fabric sample swatches, while looking at laptop.

Customer experience is more important now than ever before. The coronavirus pandemic has forced consumers to adopt new habits, reevaluate priorities, and shift consumption. Increasingly, transactions have moved online, and companies are limited to virtual engagement. Buying trends are changing rapidly as consumers face many uncertainties and at the same time expect brands to react Read more

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Two men using Microsoft Dynamics 365 Layout in a retail space. Contains hologram scenario.
Two men using Microsoft Dynamics 365 Layout in a retail space. Contains hologram scenario.

According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is catching up with expectations, with second generation augmented reality tools that make the technology more Read more

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Students learn basic computer skills on laptop computers in classroom of a primary school near Delhi.
Students learn basic computer skills on laptop computers in classroom of a primary school near Delhi.

Nonprofit organizations rely on donors and volunteers to sustain and expand their missions. But they must compete with other nonprofits for the contributions of these valuable supporters. To secure and retain necessary funds and resources, nonprofits must appeal to the interests of their supporters. Some are interested in improving children’s health, while others want to Read more

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