Skip to content
Dynamics 365 Blog
a woman posing for the camera

Shruti Shukla

Sr. Product Marketing Manager, Microsoft Dynamics 365

Posts

Dynamics 365 customer data platform.
Dynamics 365 customer data platform.
Artificial intelligence (AI) has been around for some time now. What was once an elusive technology only accessible to those with vast resources and budget is now being democratized and attainable for every organization. With prebuilt AI capabilities embedded in enterprise solutions, organizations can now benefit from AI. Organizations can process and interpret enormous volumes...Read more
Dynamics 365 Customer Insights dashboard.
Dynamics 365 Customer Insights dashboard.
For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet today’s changing customer demands is vital. While advancements in technology have led to more automated and self-service functions across hospitality organizations like online booking and reservations, it has also...Read more
a screenshot of a cell phone
a screenshot of a cell phone
The CDP Institute’s latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. B2Bs have significantly longer and more complex sales cycles that create huge volumes of data, and the relationship-driven nature of B2B business...Read more
Two women sitting at a laptop in an open office space.
Two women sitting at a laptop in an open office space.
Organizations must tailor consumer experiences to the individual needs and desires of current and prospective customers. Personalizing the customer journey, however, can be time intensive and expensive. Fortunately, Customer Relationship Management (CRM) technology, such as Microsoft Dynamics 365 Sales, makes this process efficient and affordable. One organization dependent on personalized experiences is AAA Northeast. Their...Read more
Two business people walking and talking outdoors.
Two business people walking and talking outdoors.
In today’s content and product-saturated marketplace, personalization is the key to standing apart from the competition. According to a recent study by Frost & Sullivan, by 2020 customer experience is expected to overtake price and product as the key brand differentiator, and companies globally lose over $300 billion each year due to poor customer experience....Read more
Two men in suits standing outside shaking hands.
Two men in suits standing outside shaking hands.
In today’s competitive buying market, customers have access to more content, purchasing channels, and brand options than ever before. With an overload of information and choices available, businesses can no longer survive by simply providing the bare minimum necessary to keep customers from leaving. Instead, they must demonstrate they understand and value their customers and...Read more
A group of people walking on in the office.
A group of people walking on in the office.
Adding a data-driven customer experience strategy can help organizations remain competitive and engage customers in more meaningful ways. Interestingly, this is no longer a marketing-only function and requires a shared effort across the business in order to be successful. Chief marketing officers can’t rely solely on traditional methods and channels to connect with audiences anymore....Read more
Two men reviewing documents on a laptop.
Two men reviewing documents on a laptop.
The landscape of modern banking has changed dramatically in the past decade. Financial institutions are facing intense competition not only from traditional competitors, but new cloud-based virtual banks that have appeared with recent technology advancements. Financial Service Institution (FSI) customers expect their institutions to deliver digital-forward, frictionless, and highly relevant experiences across multiple channels. With...Read more
Team reviewing customer insights in retail.
Team reviewing customer insights in retail.
The retail landscape has changed dramatically in recent years with the rise of internet consumerism providing customers with access to more content, buying channels, and brand options than ever before. Customers today are well-informed, highly selective, and expect intuitive, engaging, and personalized experiences when they shop – with consistency across every buying channel they use....Read more
Man and woman sitting in an office meeting.
Man and woman sitting in an office meeting.
In today’s digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with. Power that was once held by the providers of goods and services has now shifted to the customer, whose demand for a seamless and highly relevant experience at every...Read more
Microsoft Dynamics 365 Business Central offers organizations an all-in-one business management solution for managing finances, operations, sales and customer service, and an opportunity to easily upgrade from their entry-level accounting software and legacy ERP systems. Business Central offers terrific value because it integrates with other Microsoft cloud services including Office 365 and can be customized...Read more