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Microsoft Dynamics 365 Blog
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Shruti Shukla

Sr. Product Marketing Manager, Microsoft Dynamics 365

Posts

A woman sitting in a chair using a laptop
A woman sitting in a chair using a laptop
If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences? We sat down with Sheryl Kingstone of 451 Research, a part of S&P Global Market...Read more
Female first line worker sitting at table in commercial retail store using Acer laptop. She is flipping through a book of fabric sample swatches, while looking at laptop.
Female first line worker sitting at table in commercial retail store using Acer laptop. She is flipping through a book of fabric sample swatches, while looking at laptop.
Customer experience is more important now than ever before. The coronavirus pandemic has forced consumers to adopt new habits, reevaluate priorities, and shift consumption. Increasingly, transactions have moved online, and companies are limited to virtual engagement. Buying trends are changing rapidly as consumers face many uncertainties and at the same time expect brands to react...Read more
Two men using Microsoft Dynamics 365 Layout in a retail space. Contains hologram scenario.
Two men using Microsoft Dynamics 365 Layout in a retail space. Contains hologram scenario.
According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is catching up with expectations, with second generation augmented reality tools that make the technology more...Read more
Students learn basic computer skills on laptop computers in classroom of a primary school near Delhi.
Students learn basic computer skills on laptop computers in classroom of a primary school near Delhi.
Nonprofit organizations rely on donors and volunteers to sustain and expand their missions. But they must compete with other nonprofits for the contributions of these valuable supporters. To secure and retain necessary funds and resources, nonprofits must appeal to the interests of their supporters. Some are interested in improving children’s health, while others want to...Read more
Dynamics 365 customer data platform.
Dynamics 365 customer data platform.
Artificial intelligence (AI) has been around for some time now. What was once an elusive technology only accessible to those with vast resources and budget is now being democratized and attainable for every organization. With prebuilt AI capabilities embedded in enterprise solutions, organizations can now benefit from AI. Organizations can process and interpret enormous volumes...Read more
Dynamics 365 Customer Insights dashboard.
Dynamics 365 Customer Insights dashboard.
For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet today’s changing customer demands is vital. While advancements in technology have led to more automated and self-service functions across hospitality organizations like online booking and reservations, it has also...Read more
a screenshot of a cell phone
a screenshot of a cell phone
The CDP Institute’s latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. B2Bs have significantly longer and more complex sales cycles that create huge volumes of data, and the relationship-driven nature of B2B business...Read more
a group of people in a room
a group of people in a room
Organizations must tailor consumer experiences to the individual needs and desires of current and prospective customers. Personalizing the customer journey, however, can be time intensive and expensive. Fortunately, Customer Relationship Management (CRM) technology, such as Microsoft Dynamics 365 Sales, makes this process efficient and affordable. One organization dependent on personalized experiences is AAA Northeast. Their...Read more
Two business people walking and talking outdoors.
Two business people walking and talking outdoors.
In today’s content and product-saturated marketplace, personalization is the key to standing apart from the competition. According to a recent study by Frost & Sullivan, by 2020 customer experience is expected to overtake price and product as the key brand differentiator, and companies globally lose over $300 billion each year due to poor customer experience....Read more
Two men in suits standing outside shaking hands.
Two men in suits standing outside shaking hands.
In today’s competitive buying market, customers have access to more content, purchasing channels, and brand options than ever before. With an overload of information and choices available, businesses can no longer survive by simply providing the bare minimum necessary to keep customers from leaving. Instead, they must demonstrate they understand and value their customers and...Read more
A group of people walking on in the office.
A group of people walking on in the office.
Adding a data-driven customer experience strategy can help organizations remain competitive and engage customers in more meaningful ways. Interestingly, this is no longer a marketing-only function and requires a shared effort across the business in order to be successful. Chief marketing officers can’t rely solely on traditional methods and channels to connect with audiences anymore....Read more
a group of people sitting at a table
a group of people sitting at a table
The landscape of modern banking has changed dramatically in the past decade. Financial institutions are facing intense competition not only from traditional competitors, but new cloud-based virtual banks that have appeared with recent technology advancements. Financial Service Institution (FSI) customers expect their institutions to deliver digital-forward, frictionless, and highly relevant experiences across multiple channels. With...Read more