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Hannover Messe has long been an eagerly anticipated annual occurrence on the global manufacturing calendar, and the 2016 event is no exception.
Attracting hundreds of thousands of visitors each year, Hannover Messe features dedicated areas focusing on research and development, industrial automation, IT, industrial supply, production technologies and services to energy and mobility technologies.

Presidents, Chancellors and CEOs
2016’s event seems to have a certain star quality to it. US President Barack Obama will speak at the opening ceremony on 24 April, and is set to tour the fair with German Chancellor Angela Merkel on 25 April. And be sure to watch the keynote from Microsoft CEO Satya Nadella on 24 April. You can watch live or on-demand here. Microsoft’s technology and manufacturing stars will also be there in force, showcasing the customers and partners that are leading the digital transformation of manufacturing.

Microsoft’s platform, solutions and partner ecosystem on display
You will see how IoT is enabling things like industrial automation controls, smart and self-controlled production environments, infrastructure data visualization and analysis systems, intelligent dashboards, and horizontal and industry-specific IoT solutions from our Hannover Messe Gold Partners including Accenture, Avanade, Beckoff, Cluster Reply, Fujitsu and OSISoft. We are also proud to welcome alnamic, Audius, becos, CANCOM, CGI, COPA-DATA, FogHorn Systems, Iconics, ITVT, NEC, and Zühlke to our booth, Digital Factory, Hall 7, booth #C40. Our partners are available for consultation, technical discussions and exclusive 1:1 executive briefings during the show.

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Microsoft bringing Sexy Back to manufacturing
Hannover Messe is about evolution, and the occasional revolution – it is after all the showcase event for Industry 4.0, or the 4th Industrial Revolution. Last year I blogged about Microsoft was bringing Sexy Back to manufacturing at Hannover Messe 2015 There will no doubt be smarter robots, and further evolution of industrial automation at Hannover Messe 2016.

What the manufacturing (r)evolution is really about
However, I expect the real revolution at Hannover Messe 2016 to be about customer-obsessed manufacturers who are connecting the dots between ¬well-informed and fickle digital consumers, and digital design and manufacturing capabilities. Today’s manufacturers are taking an ‘outside-in’ approach to digital business and using new systems of intelligence – powered by the internet of things (IoT), advanced analytics and the cloud – to connect marketing, sales, and service ¬operations, with intelligent manufacturing and supply chain operations.

Era of systems of Intelligence
Just over a year ago, during his keynote at Convergence Satya Nadella described a new era of systems of intelligence and the digital transformation of manufacturing. Since then, a growing number of companies in the manufacturing industry have been re imagining their businesses, using data from the products they have made and shipped to their customers. Combined with customer relationship management (CRM) data such as customer complaints, new feature requests, service calls, and sentiments expressed by employees, partners and customers, these manufacturers are getting real insights into product usage and customer opinion. Not only does this provide a holistic view of the customer experience, but also enables manufacturers to innovate with new products and services that their customers will value.

Join us at at Hannover Messe 2016
Hannover Messe 2016 provides an opportunity to discuss manufacturing challenges and their corresponding solutions with Microsoft leaders, and its customers and partners. It offers the opportunity to dig deep into IoT and machine learning technologies with Azure IoT Suite and Cortana Analytics Suite, or see the potential of augmented reality with Microsoft HoloLens. It’s also an opportunity to see end-to-end business solutions bringing these technologies together in a new generation of systems of intelligence, by Dynamics AX and CRM, and our partners.

Microsoft at the Hannover Messe,25. to 29. April 2016 | Hall 7, Booth C40